Brands love to see their name in lights. Or so it would seem at several recent events, where companies such as Fox and Roth Capital Partners have eschewed ordinary signage in favor of oversize, light-up letters. Here's a look at how four organizations have incorporated marquee-style signage at events.
Roth Capital Partners Conference
Larger-than-life letters spelled out the host group's name at the Orange County financial conference, which took place in late March and had a party with a performance by Macklemore.
Photo: Nadine Froger Photography
Zagat's "30 Under 30" Series
Zagat's "30 Under 30" series honors young talent in the culinary industry, and an event to celebrate Chicago's winners took place at Nellcote on March 25. Shiraz Events produced the sleek affair, which had a marquee-style "Z" to honor the host brand.
Photo: Jeff Schear
'Food & Wine' Best New Chefs Event
At the culinary event at New York's Pranna on April 2, large marquee letters spelling out "Food & Wine" surrounded a lounge area.
Photo: Nadia Chaudhury/BizBash
Fox Emmy Party
Working with Fox's Bob Stillo, Russell Harris Event Group produced the Fox Emmy party at Soleto Trattoria and Pizzaria in Los Angeles last September. The Russell Harris team described the event as having a "Restoration Hardware-esque" look, with design by Thomas Ford. A Ford-designed sculpture used old-fashioned sign letters, metal numbers, and plexiglass signage to represent the three hosting networks: Fox Broadcasting, 20th Century Fox, and the FX channel.
Photo: Dan Scott/American Image Gallery
