This week's roundup includes Brazil-inspired staff uniforms at a Scotch tasting in Washington, live painting via a Microsoft app in New York, macarons shaped like beach balls in Chicago, and washi-tape decor at a beauty launch in Los Angeles.
Target celebrated its new premium skincare collection May 17 at a private estate in Beverly Hills, and planners aimed to create "Instagrammable" decor. In one room, pink flowers affixed to a wall with washi tape created a feminine backdrop. The blossoms were arranged in columns by type, with, for example, calla lilies in one row and ranunculus in another.
M.A.C. Cosmetics celebrated its new Alluring Aquatic collection with a weekend-long activation at Hollywood & Highland during the Memorial Day weekend. In a 12-foot aquatic tank on Hollywood Boulevard, synchronized swimmers performed routines for the crowd—and inspired many social media mentions using the hashtag #MACAlluringAquatic.
Ardbeg hosted a World Cup-theme Scotch tasting May 29 at the Jack Rose Dining Saloon in Washington. Event staff wore soccer uniforms in Brazil's colors of green and yellow and eye black athletic tape with the Ardbeg logo.
German software company SAP AG implemented substantial redesigns at this year’s Sapphire Now event, its largest annual customer conference, which wrapped up at the Orange County Convention Center on June 5. Live greenery decorated the networking area, from large, potted trees to smaller plants in tin cans. Electrical outlets and charging stations were also located throughout the space.
To celebrate its 50th anniversary, Nutella staged a buzzy activation in New York near Madison Square Park on May 19. A giant Nutella jar and customized food truck drew attention from passersby.
Emirates airline recently celebrated its first direct flight from Dubai to Boston with a lavish gala produced by Corinthian Events in Boston. As guests arrived, the International String Trio played in the lobby. Servers circulated with thematic treats including Arabic coffee and almond-stuffed dates. Crew members from the airline greeted guests and offered them champagne and fresh-squeezed juices.
Chicago's Moto Restaurant has a new, summery dessert. Created by pastry chef Claire Crenshaw, the “100 Days of Summer” mignardise (or bite-size dessert) has coconut macarons painted to look like beach balls. The treats are plated with white-chocolate seashells and pineapple starfish, as well as “sand” made from brown sugar.
At the June 4 event in New York, an artist created live portraits of guests using the Fresh Paint app on a Microsoft Surface tablet. Images were displayed on a larger screen behind him.
Raising money to restore the National Mall, the Trust for the National Mall hosted its seventh annual benefit luncheon on May 1. The invitation requested that guests wear "spring hats" for the occasion.
Bentley's Visionary Experience, which took place from May 14 to 24 in Manhattan, allowed drivers to customize their future vehicles through a unique commissioning process. Customers consulted with Bentley designers to create a dealership configuration, complete with paint, interior, and veneer selections.
