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  1. Catering & Design
  2. Event Design & Decor

18 Ideas for Classic Americana-Inspired Event Decor

Event professionals have interpreted the concept in styles from folksy to elegant.

Alesandra Dubin
April 1, 2015

Nostalgic references to American culture and designs inspired by patriotic hues aren't just for Memorial Day and Fourth of July events. Organizers incorporate classic Americana into their events throughout the year, approaching the versatile theme in a variety of ways—from folksy and kitschy to literal and even elegant. Here's a look at event decor ideas that show that range, with interpretations that include ropes, belt buckles, denim, raw wood, and Airstream trailers.

Be Inspired PR hosts and produces the Tassels and Tastemakers event twice each year for event and wedding industry professionals, plus media, bloggers, and other influencers. The most recent iteration on March 25 brought a Western theme to Carondelet House in Los Angeles. Beth Helmstetter Events designed the dance floor, where string lights hung above denim sofa seating and rentals from Found Vintage Rentals.
Be Inspired PR hosts and produces the Tassels and Tastemakers event twice each year for event and wedding industry professionals, plus media, bloggers, and other influencers. The most recent iteration on March 25 brought a Western theme to Carondelet House in Los Angeles. Beth Helmstetter Events designed the dance floor, where string lights hung above denim sofa seating and rentals from Found Vintage Rentals.
Photo: Troy Grover
Also at the Tassels and Tastemakers event, place settings on a rustic tabletop included napkin rings made from vintage leather belts atop slices of tree branch. Mindy Weiss designed the table with milk glass from Borrowed Blu.
Also at the Tassels and Tastemakers event, place settings on a rustic tabletop included napkin rings made from vintage leather belts atop slices of tree branch. Mindy Weiss designed the table with milk glass from Borrowed Blu.
Photo: Troy Grover
A swath of ribbon-tied greenery from the Hidden Garden hung over Tassels and Tastemakers' cheeky, flower-accented photo booth backdrop, designed by the Venue Report. Flipbooth provided the photo booth.
A swath of ribbon-tied greenery from the Hidden Garden hung over Tassels and Tastemakers' cheeky, flower-accented photo booth backdrop, designed by the Venue Report. Flipbooth provided the photo booth.
Photo: Troy Grover
Taxidermy and greenery decked a bar designed by Karson Butler, where bartenders wore vintage gear reminiscent of the Old West and served honey whiskey lemonade and sangria from 24 Carrots.
Taxidermy and greenery decked a bar designed by Karson Butler, where bartenders wore vintage gear reminiscent of the Old West and served honey whiskey lemonade and sangria from 24 Carrots.
Photo: Troy Grover
A floral sign on the Tassels and Tastemakers wall, created by Beth Helmstetter, spelled out “Yee Haw” with flowers from Art With Nature.
A floral sign on the Tassels and Tastemakers wall, created by Beth Helmstetter, spelled out “Yee Haw” with flowers from Art With Nature.
Photo: Troy Grover
Weiss designed a luxe teepee setup, which included cushions from Found.
Weiss designed a luxe teepee setup, which included cushions from Found.
Photo: Troy Grover
Social media handles and hashtags dotted decor in surprising and whimsical ways, such as the rope sign from Pitbulls and Posies on a dream catcher from Found Vintage Rentals.
Social media handles and hashtags dotted decor in surprising and whimsical ways, such as the rope sign from Pitbulls and Posies on a dream catcher from Found Vintage Rentals.
Photo: Troy Grover
In March, Old Navy invited an all-ages crowd to celebrate spring at Fig & Olive in Los Angeles with the brand's style ambassadors Emily Current and Meritt Elliott. The so-called “On the Road” event had an Americana road trip theme with a colorful map motif. Collaged maps comprised a decor wall that also served as a photo backdrop.
In March, Old Navy invited an all-ages crowd to celebrate spring at Fig & Olive in Los Angeles with the brand's style ambassadors Emily Current and Meritt Elliott. The so-called “On the Road” event had an Americana road trip theme with a colorful map motif. Collaged maps comprised a decor wall that also served as a photo backdrop.
Photo: Michael Simon/startraksphoto.com
Among the kid-friendly activities available at the Old Navy event was a wall-hanging station: Guests chose between framed maps of either Los Angeles, California, or the United States, and then used rubber stamps and markers to customize their artworks.
Among the kid-friendly activities available at the Old Navy event was a wall-hanging station: Guests chose between framed maps of either Los Angeles, California, or the United States, and then used rubber stamps and markers to customize their artworks.
Photo: Alesandra Dubin/BizBash
To help Los Angeles’s Pacific Park expand its retail operations, Timeless Travel Trailers created a pop-up installation by converting a 16-foot trailer into a Route 66-inspired retail space. Inside, Timeless used upcycled gas pump shelving units, suitcase drawers, ceiling lights made from old tail lights, and other details. Outside, the company designed and built all of the fixtures using old car parts: a three-tiered shelf made of hoods, an Airstream-theme cash wrap, and a hanging display using a motorcycle fork.
To help Los Angeles’s Pacific Park expand its retail operations, Timeless Travel Trailers created a pop-up installation by converting a 16-foot trailer into a Route 66-inspired retail space. Inside, Timeless used upcycled gas pump shelving units, suitcase drawers, ceiling lights made from old tail lights, and other details. Outside, the company designed and built all of the fixtures using old car parts: a three-tiered shelf made of hoods, an Airstream-theme cash wrap, and a hanging display using a motorcycle fork.
Photo: Courtesy of Timeless and Pacific Park
The St. Patrick's School Dinner and Auction got a 'Spirit of America” theme in Washington in March. Oversize patriotic props stood out amid red tabletops at the event, which was designed by Events by Andre Wells.
The St. Patrick's School Dinner and Auction got a "Spirit of America” theme in Washington in March. Oversize patriotic props stood out amid red tabletops at the event, which was designed by Events by Andre Wells.
Photo: Courtesy of Events by Andre Wells
Also at the St. Patrick's School Dinner and Auction, gold stars hung atop a red gallery wall that was decorated with framed photos of American icons.
Also at the St. Patrick's School Dinner and Auction, gold stars hung atop a red gallery wall that was decorated with framed photos of American icons.
Photo: Courtesy of Events by Andre Wells
Meant to highlight American icons and traditions, the St. Patrick's School Dinner and Auction included cut-outs of historic figures—and an astronaut.
Meant to highlight American icons and traditions, the St. Patrick's School Dinner and Auction included cut-outs of historic figures—and an astronaut.
Photo: Courtesy of Events by Andre Wells
At the Los Angeles premiere for last summer's A Million Ways to Die in the West, projection mapping depicting time-lapse scenes from a desert illuminated the façade of an adjacent building. On the opposing wall was a projection of a moon and night sky.
At the Los Angeles premiere for last summer's A Million Ways to Die in the West, projection mapping depicting time-lapse scenes from a desert illuminated the façade of an adjacent building. On the opposing wall was a projection of a moon and night sky.
Photo: Doug Hac
Held in a transformed parking lot venue, the premiere party's theme evoked a county fair. Props included a 1920s-era stagecoach.
Held in a transformed parking lot venue, the premiere party's theme evoked a county fair. Props included a 1920s-era stagecoach.
Photo: Doug Hac
At the Ball on the Mall in 2012, the Trust for the National Mall achieved a patriotic look with stars projected onto the tent ceiling. Hanging lanterns and draping rounded out the red, white, and blue look.
At the Ball on the Mall in 2012, the Trust for the National Mall achieved a patriotic look with stars projected onto the tent ceiling. Hanging lanterns and draping rounded out the red, white, and blue look.
Photo: Tony Brown/imijphoto.com for BizBash
In 2013, Target feted its collaboration with charity organization Feed Projects with a rustic Americana-style event at the Brooklyn Bridge in New York. Wheatgrass flats, wheat stocks, and Mason jars topped wooden farm tables
In 2013, Target feted its collaboration with charity organization Feed Projects with a rustic Americana-style event at the Brooklyn Bridge in New York. Wheatgrass flats, wheat stocks, and Mason jars topped wooden farm tables
Photo: Nilaya Sabnis
At the Feed for Target launch, a jazz band performed on a custom stage made of raw wood and decked with carnival string lights, which supplied a down-home look and feel.
At the Feed for Target launch, a jazz band performed on a custom stage made of raw wood and decked with carnival string lights, which supplied a down-home look and feel.
Photo: Nilaya Sabnis
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