While neon details have decked events for decades, the bold look is experiencing a particularly strong moment right now. Neon branding in the form of logos, brand imagery, and more has been popping up at events around the country in recent months, achieving looks from edgy yet feminine to distinctly urban—to a hybrid of both. Take inspiration from these nine ideas for neon branding from Coach, Svedka, and other companies and nonprofits.
Photo: Sean Twomey/2Me Studios
Photo: Jason Kempin/Getty Images for Urban Arts Partnership
Photo: Kent Miller
Photo: Bryan Bedder/Getty Images for H&M
Photo: Donato Sardella
Photo: Courtesy of Coach
Photo: Courtesy of Tinsel & Twine
Photo: Stefanie Keenan/Getty Images for Girlboss
Photo: Stefanie Keenan/Getty Images for Girlboss