While neon details have decked events for decades, the bold look is experiencing a particularly strong moment right now. Neon branding in the form of logos, brand imagery, and more has been popping up at events around the country in recent months, achieving looks from edgy yet feminine to distinctly urban—to a hybrid of both. Take inspiration from these nine ideas for neon branding from Coach, Svedka, and other companies and nonprofits.
At the Recording Academy's "Grammy Celebration" after-party in Los Angeles in February, a neon-green outline of the recognizable shape of an Absolut bottle—no brand name needed—served as an entrance into a raised bar designed and produced by MKG.
Photo: Sean Twomey/2Me Studios
In March, nonprofit organization Urban Arts Partnership celebrated its 25th anniversary in New York. The event, which supports the group’s mission to advance the development of underserved public school students, featured neon sign centerpieces with words of inspiration.
Photo: Jason Kempin/Getty Images for Urban Arts Partnership
The Medair New York gala in March included famous street artists such as Shepard Fairey, as well as well-known subway performers, as part of an overall urban vibe at the fund-raiser. HL Group produced, and Raven Hollow Guild created a neon sign atop corrugated metals as part of the decor.
Photo: Kent Miller
Neon cacti were part of the desert-theme decor at the H&M Loves Coachella collection launch at the H&M store in Times Square. The Atomics, who are performing at the music festival, played at the event for 200 people.
Photo: Bryan Bedder/Getty Images for H&M
Coach and Rodarte celebrated their collaboration on March 30 at Musso & Frank in Los Angeles. There, neon signage in graphic white announced the two brands' names.
Photo: Donato Sardella
Months earlier, Coach marked its 75th anniversary in December in New York with a high-energy runway show on a set that took inspiration from a motel parking lot. Cartoonish neon representations of a gritty urban landscape created the backdrop.
Photo: Courtesy of Coach
At IP Soft's holiday party in New York in December, event designer Tinsel & Twine created a masquerade ball full of surprises—such as real performative hands distributing masks and beckoning guests to continue forward as they entered. Other key details included a modern gothic photo booth with a fallen chandelier, black leather chaise, graffiti portraits, and an eye-catching neon sign bearing the IP Soft logo.
Photo: Courtesy of Tinsel & Twine
Prior to the inaugural Girlboss Rally in Los Angeles in March, Girlboss and American Express invited a select group of tastemakers to a feminine but edgy dinner, where spherical lighting fixtures and their cords, plus a branded neon sign, were among the design elements.
Photo: Stefanie Keenan/Getty Images for Girlboss
A neon "G." represented a short version of the brand's name, amid painted tropical foliage.
Photo: Stefanie Keenan/Getty Images for Girlboss
