18 Clever Ways to Render Logos at Events

HGTV Magazine’s sixth annual Block Park, held in New York in August, featured an HGTV logo made from sand. Rubik Marketing designed and produced the event.

For its V.I.P. lounge at VidCon in June 2018, Snapchat created a swing in the shape of its logo. See more: VidCon 2018: 26 Colorful Ways Brands Targeted Generation Z

For Earth Day this year, Absolut celebrated the launch of its sustainability platform with a New York event inviting attendees to exchange recyclables for cocktails. An installation promoting the campaign depicted the Absolut bottle as land surrounded by water; the wall was created entirely with recycled straws. Team Epiphany handled production. See more: See an Absolut Bar That Accepted Recyclables as Currency

Jewelry company Pandora touted its spring collection with a tech-driven event in New York in March. To contrast the digital environment inside, the venue’s exterior was covered in foliage and greenery with a topiary version of Pandora's logo. See more: In Movement: How Brands Are Using Motion-Capture Technology at Events

At Comic-Con International, held in San Diego in July, FX Networks’ Fearless Forum activation featured a white building in the shape of the FX logo. A nightly projection from BartKresa Studio and FX Design featured colorful, changing graphics inspired by the network’s shows. See more: Comic-Con 2019: The Coolest Things You Missed at the Massive San Diego Convention

At Republic Records’ annual Coachella party in April, a step-and-repeat included the brand’s logo made from greenery, florals, and wood. See more: Coachella 2019: See Inside the Biggest Parties and Brand Activations

For its E3 after-party, held in Los Angeles in June, GameSpot aimed for a “retro futuristic disco theme,” according to producers the Visionary Group. In addition to LED swing sets and an infinity dance floor, an oversize Lite Brite featured sponsor Dr Pepper’s logo. See more: E3 2019: Check Out the Coolest Booths, Parties, and Brand Activations

Live streaming platform Twitch also hosted an E3 after-party this year. A chandelier-like installation displayed the Twitch logo and other graphics. See more: E3 2019: Check Out the Coolest Booths, Parties, and Brand Activations

At VidCon 2018, MTV celebrated its original Cribs franchise with an eye-catching, interactive booth produced by MKG. A kitchen-inspired vignette included a three-dimensional MTV logo, which created a fun photo op: Guests could make it look like they were biting into the logo. See more: VidCon 2018: 26 Colorful Ways Brands Targeted Generation Z

At VidCon 2017, the entrance to YouTube’s B-to-B lounge was marked by a large logo featuring illustrated posters of the platform’s creators. “[We] worked with a whole group of illustrators to create these,” said Mia Choi, event producer MAS Event & Design’s chief creative officer. “They were first used in an event we produce every year, the YouTube Creators Summit. We loved the illustrations so much, so we thought it would be a fun way to incorporate some of the creators into this event at VidCon.” See more: See How YouTube Created Five Distinct Events at One Convention

During the 2012 Super Bowl in Indianapolis, the Bud Light Hotel took over a Hampton Inn in downtown Indianapolis. Inside the space was a football-shaped mural made of bottle caps. See more: Super Bowl Party Highlights: 60 Ideas from 'Maxim,' ESPN, 'Rolling Stone,' 'Playboy' and More Brands

The 28th anniversary of the New World Symphony Gala took place March 2016 in Miami. The gala honored 1,000 New World Symphony (N.W.S.) alumni. On the step-and-repeat, the names of all of those alumni comprised the N.W.S. logo.

Hair care brand Totalee had its grand opening party in June 2018 at its new salon in Beverly Hills. The event, which was produced and designed by Sterling Engagements, featured a large sign of the brand’s logo on a wall, which included bottles of products.

At a CW event in Los Angeles in 2009, a white seating cluster took the form of a CW logo. See more: Prime Real Estate

While the hashtag symbol might not be the official Twitter logo, it certainly evokes the brand. So for its Cannes Lions beach takeover in June, Twitter partnered with Wonderland Agency to create a photo op-friendly space with plenty of hashtags. As a tribute to the final season of Game of Thrones, a take on the iron throne was made with white boardwalk wood in the shape of hashtags. See more: 10 Highlights From Twitter's Cannes Lions Beach Takeover

At Google I/O’s annual developer conference, held in Mountain View, California, in June 2018, A three-dimensional version of the Google I/O logo offered a popular photo op area—and included the event's #IO18 hashtag. See more: How Google's Annual Conference Continues to Innovate—and Expand

At AOL’s 2012 upfront party in New York, the company crafted a large structure in the shape of its logo; the eye-catching logo doubled as a food station. See more: AOL Introduces New Digital Shows With Three-Part Upfront

At the Adam Lippes for Target preview event, held in August 2015 in New York, David Stark Design & Production brought the designer's buffalo plaid-inspired collection to life with a fall-inspired event. Two Target bulls-eye topiaries decorated the pool area. See more: Get Inspired for Fall: How to Throw a Plaid Picnic