This week's roundup includes a vodka ice bar inspired by The Americans in New York, Santa Clarita Diet-theme popcorn bags in Los Angeles, a pasta photo op in Miami, and a basketball virtual-reality station in New Orleans.
The premiere for the fifth season of FX's Russian spy drama The Americans took place February 25 at the DGA Theater, followed by an after-party at the Plaza Hotel in New York. The party had a vodka ice bar that served Stoli, with a sculpture designed by Okamoto Studio that featured the show's title.
For N.B.A. All-Star Weekend in New Orleans, Jack Daniel's hosted an experiential event from February 16 to 17 to celebrate the whiskey brand's new multiyear marketing partnership with the N.B.A. Produced by Mirrorball, the event featured several basketball-theme areas, including a room designed to look like an N.B.A. dressing room.
The brand partnered with a local salon, which sent stylists to provide hair cuts and styling services at the party.
Food Network & Cooking Channel's 16th annual South Beach Wine & Food Festival took place February 22 to 26. Wine n Dine app hosted the New Taste South Beach Pool Party—an offshoot event at the Villa, Casa Casuarina—which offered guests treats including honey banana cupcakes with a bourbon-filled pipette from Bumble and Wicked Whisk.
At the Italian Bites on the Beach event, a pan of Barilla pasta with an oversize fork and spoon served as a popular photo op for guests.
The premiere of Netflix's new zombie comedy series Santa Clarita Diet took place February 1 at ArcLight Cinemas Hollywood, with an after-party taking place at the Lombardi House. Produced by MKG, the screening offered branded popcorn bags that were also billed as barf bags in a nod to the show's gross-out content.Â
A protruding human leg added drama to custom lawn games, like horse shoes.
For N.B.A. All-Star Weekend, league partner Bud Light celebrated its "Famous Among Friends" campaign with a three-day fan experience. Complex produced the event, which included a basketball virtual-reality station.
Returning sponsor Swarovski partnered with production designer Derek McLane to illuminate the stage for the ceremony on February 26; this year's design—the brand's 10th collaboration with the show—featured more than 300,000 crystals, the largest number ever used for the ceremony. Eleven Oscar-shaped figures featuring nearly 150,000 crystals served as a focal point.
Academy governor Jeffrey Kurland worked with longtime event producer Cheryl Cecchetto and Sequoia Productions to produce and design this year's Governors Ball, which took place at the Ray Dolby Ballroom of the Dolby Theatre immediately following the Oscars. Chef Wolfgang Puck catered the event for the 23rd consecutive year, offering guests 50 dishes including a dessert buffet featuring Puck's 24-karat-gold chocolate Oscars.
