10 Best Ideas of the Week: a 'Will & Grace' Bathtub Photo Op, History Channel's Giant Viking Horn, a 360-Degree Ping-Pong Table

To promote the season five premiere of its drama series Vikings, History staged a Viking horn stunt in New York on Monday and Los Angeles on Wednesday. The activation involved two costumed actors wheeling an authentic, eight-foot Gjallarhorn, which they sounded at locations including New York’s Madison Square Park and Central Park, and Los Angeles’s Hollywood & Highland. Passersby also were welcome to sound the horn, which was built by 11th St. Workshop and MadeFirst. Civic Entertainment Group produced the activation. 

For a holiday cocktail idea, Adil Yamin, beverage director at Heirloom Hospitality in Detroit, serves up a RyeChai with WhistlePig 10-year rye whiskey, Averna Amaro, angostura, and hot chai tea. It’s garnished with angostura and Averna-infused whipped cream, a cinnamon stick, lemon spiral, and shaved dark chocolate. 

Netflix promoted one of its latest series Godless—a limited Western series that revolves around a mining town governed by gun-slinging women—with a pop-up store and bar from November 17 to 19 in New York. The activation, which was produced by LeadDog Marketing Group, featured six stations offering arts and crafts from local female artisans, and a photo booth where guests could pose with Old West-style props.

A wooden wall display featured props inspired by the series, artwork depicting the characters, and signage that went along with the theme of female power.

GoPro launched its newest cameras and software on September 28 with an event that allowed participants to test out the products through a variety of activities in San Francisco. To minimize participants' boredom and frustration while traveling around the city to each activity, organizers made the transportation part of the experience. Some groups traveled in VW buses, while others were in new BMW M6 convertibles, riding on electric bikes, and other unusual options.

Pen&Public created a 360-degree ping-pong table for the closing party at Spark Social.

The first west coast edition of New York magazine’s Vulture Festival took place November 18 to 19 at the Hollywood Roosevelt. In the lounge, a photo booth from NBC's Will & Grace revival allowed guests to pose in a bathtub with cutouts of the show's stars. 

AT&T was the festival’s largest sponsor. The brand—along with partner DirecTV—created a blue carpet and a photo booth that intended to make guests feel like V.I.P.s.

Art Gallery of Ontario’s inaugural Art Bash fund-raiser took place November 18 in Toronto. The event, which was inspired by Andy Warhol’s 1960s New York studio the Factory, featured a red carpet area that showcased the museum’s acronym in giant letters with a black and white color scheme. 

Floral mannequin head centerpieces, which were created by Fifth Element Group, were meant to be disruptive and evoke Warhol's head, with the flowers standing in for his white wig.