There's so much going on during South by Southwest (SXSW), from the parties to activations. To grab guests' attention this year, brands stood out with eclectic, clever designs, featuring lots of florals, surreal projections and even tangible showcases of NFTs. Keep scrolling for a look at some of the top design moments from SXSW 2022.
Twitter House
Photo: Courtesy of Twitter
Twitter House
Photo: Courtesy of Twitter House
Audible's 'Summer in Argyle' Fan Dining Experience
Photo: Rick Kern/Getty Images for Audible
Audible's 'Summer in Argyle' Fan Dining Experience
Photo: Rick Kern/Getty Images for Audible
Create & Cultivate's Pop-Up
Photo: Courtesy of Create & Cultivate
Create & Cultivate's Pop-Up
Photo: Courtesy of Create & Cultivate
Create & Cultivate's Pop-Up
Photo: Courtesy of Create & Cultivate
The Trip: An 'Atlanta' Cafe by FX
Photo: Courtesy of FX Network
The Trip: An 'Atlanta' Cafe by FX
Photo: Courtesy of FX Networks
The Trip: An 'Atlanta' Cafe by FX
Photo: Courtesy of FX Networks
Collide on Rainey: Global Street Farm, Presented by International Fresh Produce Association
Photo: Cam Hunter for COLLiDE agency
Blockchain Creative Labs
Photo: Courtesy of Blockchain Creative Labs
The EXPERIENCE by Dell Technologies
Photo: Courtesy of Dell Technologies
The EXPERIENCE by Dell Technologies
Photo: Courtesy of Dell Technologies
Bala x SXSW
Photo: Lacey Seymour
Prime Video’s SXSW Blue Room
Photo: Scott Clark Photography
Prime Video’s SXSW Blue Room
Photo: Scott Clark Photography
Prime Video’s SXSW Blue Room
Photo: Scott Clark Photography