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These creative design, lighting, and catering ideas across live events around the world served up some major eye candy on Instagram. Keep scrolling to see what our editors double-tapped...
The Experiential Group
Brooklyn-based The Experiential Group partnered with vehicle wholesaler ACV to create the epic “PitStop” after-party at the National Automobile Dealers Association’s annual conference in Las Vegas. Aside from car-themed arcade games and projection-mapped moments, performances included a disco ball contortionist.
Photo: Courtesy of The Experiential Group
Wife of the Party
LA event production company Wife of the Party transformed Paris Hilton’s backyard tennis court into a pink wonderland to celebrate her 43rd birthday—complete with nods to her iconic catchphrases, a massive ball pit, and a photo booth fit for the stars.
Photo: Loriann Serna of Wife of the Party
Catering by Michaels
Chicago-based Catering by Michaels pastry chefs created a masterpiece of handcrafted petite sweets to serve as the centerpiece of the Museum of Contemporary Art’s fundraiser. The goal was to bring the culinary experience to the same caliber of the art on the museum’s walls.
Photo: John Caruso
Event Eleven
The latest annual Casamigos Halloween bash took over a private estate and was produced by Event Eleven. The LA-based event agency crafted an entrance notable for its custom flowers made with welded elements and fabrics, plus live greenery and colorful backlighting.
Photo: Line 8 Photography
Food Truck Promotions
New York-based Food Truck Promotions brought the beach to the streets for (MALIN+GOETZ) with a bright orange, monochromatic pop-up that traveled around Flatiron and SoHo and celebrated the skincare brand’s new SPF. Guests were treated to samples, coupons, branded merch, and—naturally—gelato.
Photo: Courtesy of Food Truck Promotions
Gradient Experience
Prada tapped Gradient Experience to curate a three-day experience to celebrate the launch of its Paradoxe Intense fragrance. In a nod to the scent’s multiple dimensions, the New York-based event firm built these eye-catching tunnels in the shape of the perfume bottle.
Photo: Matt Yeager
NRG Experiential
At WNBA Live, LA-based experiential firm NRG Experiential welcomed attendees into the Google Pixel House with a custom infinity tunnel designed to dazzle, which led into an activation that showcased the Google Pixel phone in all its glory.
Photo: The Robot Co./Google
NVE Experience Agency
Photo-worthy moments abounded at the 2024 Revolve Festival in Palm Springs, Calif., courtesy of LA-based creative agency NVE Experience Agency. Between the branded moments, there were performances from Ludacris, T-Pain, and more.
Photo: Courtesy of NVE Experience Agency
