Camping isn't just for nature lovers—it's for event attendees too. Just ask any of the brands whose work is featured below, from Revolve to Hilton to Instagram. Whether in one of the country's majestic national parks or a warehouse in San Francisco, the rustic charm of the great outdoors is being channeled for everything from experiential activations to corporate retreats. By combining cozy campfire vibes with Instagram-worthy setups, camping-themed events offer a unique blend of nostalgia and novelty. Here are some clever camp-inspired ideas we've spotted in the last few years from big brands.
BÉIS Camp
Photo: Courtesy of BÉIS
Camp Barstool
Photo: Courtesy of Barstool Sports
CampRevolve
Photo: Courtesy of Mint Collective
Photo: Courtesy of Mint Collective
The Yards’ Girl Scout Cookie Jamboree
Photo: Kaz Sasahara
FX's ‘American Horror Story: 1984’ Experience
Photo: Courtesy of Industria Creative
Chase x Southwest Airlines' Honeymoons for Heroes Pop-Up
Photo: Crystal Lynn Collins
McCormick's Labor Day Pop-Up
Photo: Courtesy of McCormick
W Summer Camp
Photo: Courtesy of BMF
Hilton's Partnership with AutoCamp
Photo: ©2024 Hilton
Camp Madikane
Camp Pier 35
Photo: Colson Griffith
Instagram for Business and Hedley & Bennett's School of Hustle
Photo: Holly Jo