Floral

March 27, 2013

Gloved hands poked through a rose-covered wall to offer shots and desserts at the Zing vodka launch.

Gloved hands poked through a rose-covered wall to offer shots and desserts at the Zing vodka launch.

Photo: Sean Twomey/2me Studios

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

Photo: Sean Twomey/2me Studios

Zing Vodka Launch

Zing Vodka Launch

Red roses covered the hedgelike entrance walls for the July launch of Zing Vodka's Red Velvet in Los Angeles, held at a residence belonging to Adrienne Maloof—a star on Real Housewives of Beverly Hills.

Photo: Sean Twomey

Inside the New York Botanical Garden’s 2025 Orchid Dinner

See Inside New York Botanical Garden’s 2025 Orchid Dinner—Celebrating Mexican Modernism

Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.

11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show

12 Stunning Floral Installations That Are Sure to Spark Event Design Inspiration

10 Inspiring Floral Designs From the Philadelphia Flower Show—Just in Time for Spring

See Inside New York Botanical Garden’s 2025 Orchid Dinner—Celebrating Mexican Modernism

The Plaza’s Grand Ballroom was in full bloom for the event, which supports global plant research, conservation, and education.

Inside the New York Botanical Garden’s 2025 Orchid Dinner

11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show

The nation’s largest horticultural event returned with the theme "Gardens of Tomorrow."

Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.

12 Stunning Floral Installations That Are Sure to Spark Event Design Inspiration

Talk about flower power. These gorgeous displays of bright blooms and sultry succulents can help unleash your creativity for your next event.

10 Inspiring Floral Designs From the Philadelphia Flower Show—Just in Time for Spring

The nation’s largest horticultural event returned this year—back indoors—with an electric theme.

See These Inventive Centerpieces from the New York Botanical Garden's Orchid Dinner

The fundraiser celebrated the annual Orchid Show with opulent tablescapes that showcased the elegant flower.

FlowerSchool NY & LA

The Ritz-Carlton New York, NoMad Celebrated Its Floral Partnership with a Rosy Affair

FLOWERBX, the new exclusive floral partner of The Ritz-Carlton New York, NoMad, celebrated their partnership with a floral-themed, intimate evening.

The Ritz-Carlton New York's Intimate Dinner Celebration

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How the Philadelphia Flower Show Bloomed Bigger and Better in 2022

This year’s event celebrated the restorative and healing power of nature and plants with more offerings and activities.

This year's show featured the work of landscape architects, garden designers, and florists, with an emphasis on diversity both in the demographics of exhibitors, including more female exhibitors than ever before, and in their unique designs.

7 Ways Event Planners Can Navigate the Current Flower Shortage

Struggling farms, supply chain slowdowns and an influx of rescheduled events have created a ‘perfect storm’ in the floral industry. Here’s what event planners should consider as they vet floral vendors right now.

See This Summer's Floral Trends—From Anthuriums to Zinnias

Here’s what floral designers are working with this season.

“Dried flowers are coming back this year after a long hiatus. They will be popular for design due to their longevity, deep rich colors and added visual texture. Among the many popular dried flowers making a comeback are mini pampas grass, star grass, avena and helichrysum, which will be a popular species that designers are leaning towards integrating into arrangements with live flowers.” —Seth Pearsoll, director of design, shows and events for the Pennsylvania Horticultural Society (Pictured: The Samantha from East Olivia's spring collection)

Event Design Inspiration: 10 Over-the-Top Floral Installations

Steal some ideas for your spring and summer soirees from these larger-than-life floral arrangements seen at past events.

In 2018, Luxe Linen asked local designers and florists to create a tablescape around a swatch of fabric from its colorful new line of linens. Held for the first time at the Petersen Automotive Museum’s rooftop, the product launch drew more than 400 high-end event planners, designers, florists, members of the media and more. Designed around Luxe’s bright new Riley linen, this vibrant, summery table was a team-up between Jennifer Naylor Catering & Special Events and Mark’s Garden. See more: Get Inspired by 15 Colorful Twists on a Tropical Theme

Event Planners Are Thinking Micro To Bring Back Live Events

Coastal Cool - One of many hyper-curated tablescapes from Hestia Harlow, the newly launched event platform that's creating a revolution in our industry.

How These Industry Pros Are Keeping the Flower Business Blooming

From DIY kits to pop-up markets, find out how some event designers and florists are pivoting during the coronavirus pandemic.

“Visitors to the pop-ups actually thank us for being there, and you can see on their faces just how happy it makes them to see these gardens appear in their neighborhoods,” says Tom Kehoe about Kehoe Designs' Green Market Gardens.

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