BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Food Trends

Benefit Brings Kids and Plenty of Branding

September 30, 2003
The weather reporters forecasted a hurricane-watch weekend, but there wasn't a cloud in the sky during the 10th annual Kids for Kids benefit for the Elizabeth Glaser Pediatric AIDS Foundation. Held at Industria Superstudio, the fund-raiser drew 1,200 guests—both adults and kids—for an extravaganza of top-notch food, entertainment, classic carnival games and plenty of branded promotional areas. But the weather didn't draw any problems. "Everything went exactly according to plan," said J. B. Miller of event production company Empire Entertainment.
Guests entered the venue to find an avenue filled with game stations manned by celebrities such as Julianne Moore, Ellen Barkin, Jesse L. Martin, Carol Alt, Todd Oldham and Natalie Portman (who brought along her pooch). Children racked up prize tickets to exchange for gifts at the Toys "R" Us Tower of Treasures, and volunteers snapped shots of parents and kids with their favorite stars using Polaroid OneStep cameras in the shapes of kid-friendly characters like the Tasmanian Devil.

On Industria's ground floor, kids got comfy on citrus-colored pillows while listening to Marcia Gay Harden and Hallie Kate Eisenberg read children's stories at the Target Story Time Area. Meanwhile, grown-ups snuck next door to the candle-lit Rodale Relaxation Room for massages.

On the second floor, guests got to be stars in photo sessions with Molly Sims and Oksana Baiul that generated mock People magazine covers at an imaging station sponsored by the magazine and run by Archive Technologies. At the adjacent table, guests could make their feet fancy by adding pompoms and glitter to flip-flops supplied by New York Fun Factory.

MTV, VH1, and CMT's SuperFly5 dance club allowed visitors to learn the latest moves with celebrity choreographer Wade Robson as One Dream Sound kept DJ Colt Seavers' record-spinning sound levels in check. Some guests were shy about the dance floor and opted to shimmy over and get a fabulous feather and ribbon hairdo from the hair stylists of Pipino. In Nickelodeon's Bikini Bottom room, parents marveled at the under-the-sea-inspired screen projections produced by Charles Cameron and Traci Klainer of Luce Group while kids tried out THQ video game stations and colored their own SpongeBob SquarePants T-shirts with Marvy fabric markers.

Scrumptious servings dominated Restaurant Row, which was coordinated by the Jonathan Morr Group. Republic handed out mini takeout boxes filled with noodle salad while Bond Street chefs made sushi rolls on the spot. Michael's served up melt-in-your mouth potato chive raviolis and Canteen dished out tins filled with kid-pleasing macaroni and cheese. For dessert, mouths watered for Inside's good-humored "Chocolate Blackout Cake of 2003," Monkey Bar's orange blossom and lime pudding (sprinkled with mini M&M's and garnished with a sweet-tasting biscotti), and bite-sized chocolate and vanilla cupcakes from Simon Kitchen and Bar pastry chef Justin Nilson. Everything could be washed down with a bottle of one of the chilled green tea mixes supplied by Ito En. Other restaurants offering tasty teasers included Eleven Madison Park, Town, Gramercy Tavern, Vintage, Serendipity 3, Citrus Bar & Grill, the Mercer Kitchen, Spring Street, Caf? Lebowitz, 92, Gotham Bar and Grill and Patroon.

After getting their fill of the culinary choices, people headed over to the main stage where there was no shortage of live entertainment. With lighting and sound by Robert Isabell, special appearances by the Power Rangers and Strawberry Shortcake wowed the little ones and performances from Antigravity and teen pop group Pebble Drive entertained older folks. Whoopi Goldberg and Tom Kenny hosted a SpongeBob-inspired fashion show with models like Roshumba Williams in designs by Betsey Johnson, Sean John, Diane von Furstenberg, and Giorgio Armani. The grand finale included a showcase of the new song and dance revue Red Hot Broadway.

—Laura Young

Read about last year's Kids for Kids benefit...
Celebrities including Marcia Gay Harden read children's stories at the 10th annual Kids for Kids benefit for the Elizabeth Glaser Pediatric AIDS Foundation.
Celebrities including Marcia Gay Harden read children's stories at the 10th annual Kids for Kids benefit for the Elizabeth Glaser Pediatric AIDS Foundation.
Kids could show off their artistic talents alongside famous artists in an art studio set up with buckets of paint and a plethora of paintbrushes.
Kids could show off their artistic talents alongside famous artists in an art studio set up with buckets of paint and a plethora of paintbrushes.
Robert Isabell gave a summer garden feel to the dining area with imported potted trees, bright tablecloths and sunflower centerpieces.
Robert Isabell gave a summer garden feel to the dining area with imported potted trees, bright tablecloths and sunflower centerpieces.
The older kids learned steps from professional dancers in an area sponsored by MTV, VH1, and CMT.
The older kids learned steps from professional dancers in an area sponsored by MTV, VH1, and CMT.
Latest in Food Trends
At a fundraiser for Advocate Illinois Masonic Medical Center, caterer Blue Plate created a five-course dinner inspired by how a child with autism experiences the world. One course was called 'Things Aren’t Always As They Seem.' It was meant to surprise the guests, with cheese molded to resemble summer fruits, pumpernickel “dirt,” chocolate-covered “grasshoppers,” edible “pebbles,” and grilled bread.
Food Trends
Event Profs Share the Catering Moments They’ll Never Forget
2025 Industry Innovators Article Image Catering
Brands & Event Pros
Industry Innovators 2025: 10 F&B Professionals Who Are Rewriting the Rules of Event Catering
Out: meat carving stations. In: vegetable carving stations.
Food Trends
10 Food and Beverage Trends to Keep Top of Mind at Events in 2025
LaCroix’s Disco-Themed Pop-Up
Food Trends
15 Tasty Event Ideas From the 2024 New York City Wine & Food Festival
Related Stories
At the Salvatore Ferragamo store launch event, models-turned-caterwaiters from Metropolitan Hospitality served guests.
Food Trends
Ferragamo Store Launch Has Sexy Servers
At the International Taste of Tennis tasting event at the W New York, Heartbeat pastry chef Wendy Israel created chocolate tennis rackets that served as platters for cookies and other sweets.
Food Trends
Celeb Chefs and Tennis Pros Team for Charity
Robert Wilson and designer Susan Miller Smith created a festive Cuban atmosphere with twinkly lights, painted plywood pineapples and plastic parrots for the Watermill Center's Molino Cubano benefit.
Food Trends
Artsy Watermill Event Goes Colorful Cuban
E3076disc 03 0528 Snkbar 1 152
Food Trends
VENUE: Sleek Snackbar in Chelsea
More in Food Trends
Food Trends
Event Profs Share the Catering Moments They’ll Never Forget
Get inspired by these standout food and beverage ideas that show how food can surprise, delight, and even steal the show.
At a fundraiser for Advocate Illinois Masonic Medical Center, caterer Blue Plate created a five-course dinner inspired by how a child with autism experiences the world. One course was called 'Things Aren’t Always As They Seem.' It was meant to surprise the guests, with cheese molded to resemble summer fruits, pumpernickel “dirt,” chocolate-covered “grasshoppers,” edible “pebbles,” and grilled bread.
Brands & Event Pros
Industry Innovators 2025: 10 F&B Professionals Who Are Rewriting the Rules of Event Catering
These catering and F&B professionals are changing the game through forward-thinking sustainability efforts, stunning presentations, clever business practices, and much more.
2025 Industry Innovators Article Image Catering
Food Trends
10 Food and Beverage Trends to Keep Top of Mind at Events in 2025
Event planners expect elevated mocktails, embedded sustainability, and family-style catering to take off this year.
Out: meat carving stations. In: vegetable carving stations.
Food Trends
15 Tasty Event Ideas From the 2024 New York City Wine & Food Festival
The four-day event featured 80 experiences across the city with presentations from more than 500 chefs and culinary influencers.
LaCroix’s Disco-Themed Pop-Up
Food Trends
How Planners Can Handle Hyperspecific Attendee Dietary Requests
Planners are used to addressing a variety of F&B needs, but some attendees’ expectations stretch the limits. Here’s some advice.
Katarzyna Pracuch V98 W 4p Cr Va Unsplash
Food Trends
See the F&B Trends on Display at the 2024 Summer Fancy Food Show
The Specialty Food Association’s 68th annual Fancy Food Show boasted thousands of exhibitors from food and beverage brands big and small, near and far, plus a buzzed-about keynote from Whole Foods CEO Jason Buechel.
The 68th iteration of the Summer Fancy Food Show spanned 330,000 square feet inside New York's Jacob K. Javits Convention Center.
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
Food Trends
Should You Add Carbon Labeling to Your Event Menus?
In the future, understanding the carbon impact of food choices could be as simple as counting calories—transforming consumer habits and event catering. Learn how HowGood is making that happen.
Carbon Labeling on Event Menus
Food Trends
Spring Event Inspo: 14 Flower-Filled Food Presentations We're Still Dreaming About
Check out some of our favorite ways events have incorporated flowers, foliage, and greenery into their dishes and F&B displays.
New York-based company Mary Giuliani Catering & Events draws on its founder's theater background to tell stories through food, like with this lush, floral-filled food display that incorporated a pretty spring-inspired tea set.
Food Trends
Après-Ski Vibes Only—Inside BizBash and Connect's Networking Event in New York City
BizBash and its parent company, Connect, were in the Big Apple last month for a wintry bash full of fun F&B moments.
The ski-themed event, dubbed Après Connect, brought together more than 200 event profs.
Food Trends
12 Creative Catering Trays We Love From Recent Events
From snowball cocktail glasses to mini milk crates, these trays helped their events leave a lasting impression.
In support of InterContinental Miami Make-A-Wish Ball 2023's “Le Sceptre Rose” theme, the hotel's culinary team crafted mini profiteroles topped with heart-shaped chocolates served in bubble bowls for guests to pair with welcome Champagne at the cocktail reception. See more: How This Renowned Miami Gala Engaged Attendees with a Spy-Themed Parisian Affair
Food Trends
What Will Guests Be Eating and Drinking in 2024?
Catering, beverage, and hospitality pros predict what the meeting and event industry will be serving up this year.
More plant-based food options like these tomato hors d’oeuvres from Pinch will appear on menus in 2024.
Food Trends
16 Seasonal Dishes and Drinks We're Drooling Over This Fall
Fall flavors go beyond just pumpkin spice (though there's plenty of that too!). Check out some fall menu highlights from restaurants and event caterers around the country.
Lona by Chef Richard Sandoval, a modern Mexican eatery in Tampa, is serving the Caramelized Pumpkin Crema this season. The eye-catching dish is made with pumpkin custard, caramelized pepitas, edible marigolds, and cinnamon ice cream.
Page 1 of 140
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.