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  1. Catering & Design
  2. Food Trends

Sweet Charity Fund-Raiser Cuts Attendance, Keeps 2010 Revenue

D. Channing Muller
April 27, 2011

The Heart of America Foundation and Albert Uster Imports returned to the Mandarin Oriental on Monday night for the 10th Sweet Charity fund-raiser, a dessert-focused event that raises money for books for local impoverished children. After experiencing overcrowding and long lines last year, with 1,000 people in attendance, organizers capped tickets sales at 800 and raised prices from $95 to $110 to recoup the revenue.

“We took a look at other events in D.C., and, knowing the type of event this is and quality of chefs, we thought that we could be more competitive with our price and continue to raise the proceeds for books for children in the city,” said Carlamae Chavez, manager of events and special projects for the foundation.

Despite the price increase, the event sold out and brought in $5,000 more in ticket sales than last year. Overall, the night’s revenue remained on par with 2010, raising about $150,000.

Nearly 50 local chefs and restaurants participated in the event, including 15 newcomers like Top Chef winner Spike Mendelsohn. The tasting tables offered a variety of sweet bites like mini cakes, chocolates, and bite-size desserts, as well as a few savory options like barbecued pork shoulder, cheese fritters, and scallops served multiple ways.

Syzygy Event Productions once again designed the five event areas, including four color-themed meeting rooms hosting the tasting tables, as well as the ballroom, where the night’s main entertainment, the chocolate fashion show with costumes, took place. Chefs created costumes of children’s book characters made from chocolate and sugar. Costumes were judged on criterion like trueness to character and percentage of edible parts in the garment. Pastry chef Shaun McCarty from the Ronald Reagan Building and International Trade Center took home top honors for his depiction of Gretel from the fairy tale "Hansel and Gretel."

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Photo: Photo: Tony Brown/Imijination Photography
Syzygy created table seating and lounge areas on one side of the runway for sponsors donating between $2,500 and $25,000. Traditional runway seating on the other side hosted media.
Syzygy created table seating and lounge areas on one side of the runway for sponsors donating between $2,500 and $25,000. Traditional runway seating on the other side hosted media. 
Photo: Tony Brown/Imijination Photography
Syzygy set up a mirrored bar and illuminated pink cherry blossom trees just outside the main ballroom, where V.I.P. bartenders like the Wizard Girls served cocktails throughout the night.
Syzygy set up a mirrored bar and illuminated pink cherry blossom trees just outside the main ballroom, where V.I.P. bartenders like the Wizard Girls served cocktails throughout the night.
Photo: Tony Brown/Imijination Photography
Some chocolatiers created chocolate sculptures like Annette's Creations' New Orleans-inspired mold of comedy and tragedy masks and jazz instruments.
Some chocolatiers created chocolate sculptures like Annette's Creations' New Orleans-inspired mold of comedy and tragedy masks and jazz instruments.
Photo: Tony Brown/Imijination Photography
Co Co Sala served four cheese fritters in a light chocolate sauce, a garnish that other restaurants used as well with their savory items.
Co Co Sala served four cheese fritters in a light chocolate sauce, a garnish that other restaurants used as well with their savory items.
Photo: Tony Brown/Imijination Photography
Mitsitam Native Foods Café had an assembly line of food prep, with chefs serving ceviche, fritters, and beef tenderloin and wild rice.
Mitsitam Native Foods Café had an assembly line of food prep, with chefs serving ceviche, fritters, and beef tenderloin and wild rice.
Photo: Tony Brown/Imijination Photography
The Ritz-Carlton served unconventional root beer floats with mini ice cream cones in glass globes of root beer.
The Ritz-Carlton served unconventional root beer floats with mini ice cream cones in glass globes of root beer.
Photo: Tony Brown/Imijination Photography
Wolfgang Puck served three flavors of chocolate lollipops using white, dark, and milk chocolate.
Wolfgang Puck served three flavors of chocolate lollipops using white, dark, and milk chocolate.
Photo: BizBash
The Ritz Carlton, Tysons Corner served six mini desserts including cream puffs topped with edible daisies.
The Ritz Carlton, Tysons Corner served six mini desserts including cream puffs topped with edible daisies.
Photo: BizBash
Miss Sweet Charity, a.k.a. Kate Michael of social blog K Street Kate, mingled with guests during the two tasting hours before the fashion show, her dress adorned with chocolate cookies.
Miss Sweet Charity, a.k.a. Kate Michael of social blog K Street Kate, mingled with guests during the two tasting hours before the fashion show, her dress adorned with chocolate cookies.
Photo: Tony Brown/Imijination Photography
It took multiple people to help dress the 15 models, due to the weight of their chocolate and sugar costumes.
It took multiple people to help dress the 15 models, due to the weight of their chocolate and sugar costumes.
Photo: Tony Brown/Imijination Photography
Other notable characters included Pippi Longstocking, Rapunzel, and Red Riding Hood wearing a cloak made entirely of chocolate.
Other notable characters included Pippi Longstocking, Rapunzel, and Red Riding Hood wearing a cloak made entirely of chocolate.
Photo: Tony Brown/Imijination Photography
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