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  1. Catering & Design
  2. Food Trends

Citi Open Grows With New Title Sponsor, More Matches, Bigger Venue

D. Channing Muller
August 1, 2012

The Citi Open, formerly the Legg Mason Tennis Classic, expanded its event footprint, audience, and number of matches this year with the addition of a Women’s Tennis Association event in conjunction with the all-male Association of Tennis Professionals tournament. With more than 100 matches scheduled from July 30-August 5, organizers built two addition grandstands on the William H.G. Fitzgerald Tennis Center property in Rock Creek Park.

“We had our inaugural Citi Open last year with a W.T.A. event in College Park, not in combination with the men’s event,” said special events manager Lily Fardshisheh. “Citi is relatively new to the sport of tennis, and as a sponsor of the Olympics, their brand ambassadors are really looking into the sports industry in general. And because they were interested in the men’s event as well, it was a perfect fit.”

The temporary grandstands took B&K Rentals about a week to erect and can seat 2,500 and 1,500 people each. Combined with the 7,500-seat main stadium, the tournament is expected to host nearly 72,000 spectators throughout its nine days of matches and pre-tournament events. The attendance is on par with previous years despite some top talent being unavailable this year because of the Summer Olympics.

Outside of the tennis itself, the grounds of the center offer entertainment and relaxation options from more than 50 sponsors. Citi, Lexus, and Corona all have on-site tents with video and radio feeds of the matches, ping-pong tables, and Adirondack beach chairs, respectively.

The grounds also hosted post-match special events each night. On Monday, Top Chef star Bryan Volaggio and Victor Albisu, formerly of BLT Steak, participated in an Iron Chef-style competition with Albisu walking away the winner by just a half-point margin. Tuesday night Corona Extra hosted its signature Alumni Night party with tailgate favorites like corn hole, beef sliders, pretzel bites, and corn on the cob. The nighttime festivities continue Thursday with a wine tasting from Epic Cellars sponsored by Lexus. Saturday Geico will sponsor a Military Appreciation day with military personnel receiving free admission before the tournament wraps up on Sunday.

The crowd stood around the perimeter of the exhibition kitchens to watch the chefs prepare the two courses, the first of which needed to include crab and the second, skirt steak.
The crowd stood around the perimeter of the exhibition kitchens to watch the chefs prepare the two courses, the first of which needed to include crab and the second, skirt steak.
Photo: Tony Brown/imijphoto.com for BizBash
B&K Rentals erected two temporary grandstands to host the women's matches.
B&K Rentals erected two temporary grandstands to host the women's matches.
Photo: Tony Brown/imijphoto.com for BizBash
Lexus had cars parked throughout the tournament grounds as well in their tent where guests could also play ping-pong in the downtime between matches.
Lexus had cars parked throughout the tournament grounds as well in their tent where guests could also play ping-pong in the downtime between matches.
Photo: Tony Brown/imijphoto.com for BizBash
Corona Extra set up its signature beach bar outside the main court completely with bar stools on four sides and TVs showing the matches taking place throughout the day.
Corona Extra set up its signature beach bar outside the main court completely with bar stools on four sides and TVs showing the matches taking place throughout the day.
Photo: Tony Brown/imijphoto.com for BizBash
Next to the beach bar, Corona set up a photo booth where guests could email or post pictures to Facebook directly from the machine.
Next to the beach bar, Corona set up a photo booth where guests could email or post pictures to Facebook directly from the machine.
Photo: Tony Brown/imijphoto.com for BizBash
White Adirondack chairs below misters provided tennis-goers a break from the 95-plus degree heat throughout the tournament.
White Adirondack chairs below misters provided tennis-goers a break from the 95-plus degree heat throughout the tournament.
Photo: Tony Brown/imijphoto.com for BizBash
New title sponsor Citi offered cardholders radio transmitters at the company's tent to listen to commentary throughout the matches.
New title sponsor Citi offered cardholders radio transmitters at the company's tent to listen to commentary throughout the matches.
Photo: Tony Brown/imijphoto.com for BizBash
A netted area behind the main court allowed guests to practice their serve and clock its speed.
A netted area behind the main court allowed guests to practice their serve and clock its speed.
Photo: Tony Brown/imijphoto.com for BizBash
Black lounge furniture decorated the players' lounge near the main court.
Black lounge furniture decorated the players' lounge near the main court.
Photo: Tony Brown/imijphoto.com for BizBash
Victor Albisu and Bryan Voltaggio went head-to-head (literally) in facing kitchens for the Chef's Challenge.
Victor Albisu and Bryan Voltaggio went head-to-head (literally) in facing kitchens for the Chef's Challenge.
Photo: Tony Brown/imijphoto.com for BizBash
Victor Albisu created his second course on the spot after receiving the ingredients.
Victor Albisu created his second course on the spot after receiving the ingredients.
Photo: Tony Brown/imijphoto.com for BizBash
The panel of judges included food writers from the Washington City Paper, Washingtonian magazine, The Washington Post, and other local foodies.
The panel of judges included food writers from the Washington City Paper, Washingtonian magazine, The Washington Post, and other local foodies.
Photo: Tony Brown/imijphoto.com for BizBash
Mixologist Sam Babcock from Bandolero restaurant created a cocktail of Bombay Sapphire, Cocchi Americano, pinot noir and pork bitters, and garnisheed with a pearl onion to pair with Victor Albisu's first course.
Mixologist Sam Babcock from Bandolero restaurant created a cocktail of Bombay Sapphire, Cocchi Americano, pinot noir and pork bitters, and garnisheed with a pearl onion to pair with Victor Albisu's first course.
Photo: Tony Brown/imijphoto.com for BizBash
Design Cuisine Caterers served a crab and mango salad on two buffets at the Chef's Challenge on Monday night.
Design Cuisine Caterers served a crab and mango salad on two buffets at the Chef's Challenge on Monday night.
Photo: Tony Brown/imijphoto.com for BizBash
Design Cuisine also served short rib sliders with horseradish on the buffets.
Design Cuisine also served short rib sliders with horseradish on the buffets.
Photo: Tony Brown/imijphoto.com for BizBash
The main tennis court can host 7,500 people per match.
The main tennis court can host 7,500 people per match.
Photo: Tony Brown/imijphoto.com for BizBash
Corona Extra gave away three buckets of branded merchandise such as towels, hats, and snap koozies in a raffle at the brand's Alumni Night party on Tuesday.
Corona Extra gave away three buckets of branded merchandise such as towels, hats, and snap koozies in a raffle at the brand's Alumni Night party on Tuesday.
Photo: D. Channing Muller for BizBash
Corona reps passed out snap koozies, which wrap to the size of your drink, as guests arrived at the tailgate-themed party.
Corona reps passed out snap koozies, which wrap to the size of your drink, as guests arrived at the tailgate-themed party.
Photo: D. Channing Muller for BizBash
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