The Moore Building, a historic four-story structure in Miami's Design District, was converted from a shell of a building into a sleek, furnished house of style, complete with lounge areas and a catwalk for Funkshion: Fashion Week Miami, a four-day event celebrating all that is hip in the music and fashion worlds.
3B Productions turned the Moore Building's adjacent atrium into a reception lounge complete with a Red Bull bar, red and white couches, a Perrier bar, and a JetBlue seat simulator, made up of rows of actual airplane seats. The shows took place on the ground floor of the facility, with models entering through an opening in the wall, which was flanked by two screens on each side. Designer's names and logos were projected onto the screens.
Unlike most fashion shows, Funkshion fuses music, fashion, and the masses—catering to the general public. On October 13, fashion week kicked off with the Nicole Miller's millergirl runway show. The rest of the week was packed with shows from well-known designers like Betsey Johnson and Kimora Lee Simmons, as well as couture for kids and designs from some of Miami's rising stars.
On the night of October 15, fashion mavens got a chance to preview the spring-summer '05 collections of numerous fashion designers. New Image Productions oversaw the staging, lighting, and sound for the evening, playing high-energy music during the Design and Architecture Senior High School (DASH), Dusica Dusica, Fray, Dragana Ognjenovic, and Esteban Cortezar shows.
After the shows, V.I.P. guests were showered with gift bags stuffed with flip-flops, makeup, jewelry, mints, perfume, and Christian Dior products. JetBlue gave away leather carry-on bags filled with promotional items—20 held round-trip tickets to any destination in the United States.
In true Miami style, the close of the shows didn't signal an end to the evening. Fashionistas and partygoers headed to Prive for the after-party.
—Vanessa Goyanes
3B Productions turned the Moore Building's adjacent atrium into a reception lounge complete with a Red Bull bar, red and white couches, a Perrier bar, and a JetBlue seat simulator, made up of rows of actual airplane seats. The shows took place on the ground floor of the facility, with models entering through an opening in the wall, which was flanked by two screens on each side. Designer's names and logos were projected onto the screens.
Unlike most fashion shows, Funkshion fuses music, fashion, and the masses—catering to the general public. On October 13, fashion week kicked off with the Nicole Miller's millergirl runway show. The rest of the week was packed with shows from well-known designers like Betsey Johnson and Kimora Lee Simmons, as well as couture for kids and designs from some of Miami's rising stars.
On the night of October 15, fashion mavens got a chance to preview the spring-summer '05 collections of numerous fashion designers. New Image Productions oversaw the staging, lighting, and sound for the evening, playing high-energy music during the Design and Architecture Senior High School (DASH), Dusica Dusica, Fray, Dragana Ognjenovic, and Esteban Cortezar shows.
After the shows, V.I.P. guests were showered with gift bags stuffed with flip-flops, makeup, jewelry, mints, perfume, and Christian Dior products. JetBlue gave away leather carry-on bags filled with promotional items—20 held round-trip tickets to any destination in the United States.
In true Miami style, the close of the shows didn't signal an end to the evening. Fashionistas and partygoers headed to Prive for the after-party.
—Vanessa Goyanes