Edge Brands X Games Bull in Aspen

For this week’s winter X Games in Aspen, AGR Las Vegas’s creative team came up with a fitting idea for its client, Edge. The team removed a bull from a standard mechanical-bull contraption and modified a snowmobile to fit into its space. They covered the mechanical snowmobile with Edge shaving gel graphics and placed it in a custom inflatable base. Extreme fans will be able to test-drive the new game during the five-day event.
Posted 01.24.07