The pages of Vogue usually don't include images of full-figured models, but the fashion magazine lent its name to so-called "real women's store" Lane Bryant to host Denim-a-Go-Go, a party to promote the retailer's relaunch of its Venezia Jeans, aka V-Jeans. With an all-things-V theme, the party took over Discotheque—christened V-bar for the event—and a crowd of models and young professionals turned the place into a full-fledged dance party, with the help of a few V-tinis served by event sponsor Grey Goose at the bar.
Vogue produced the event (in line with the recent trend among magazines to use events to build advertiser relationships) and filled the space with branded goods from Lane Bryant: Large circular V-Jeans ad cutouts hung from the ceiling, a V-Jeans video played on a small screen in the front of the bar and lounge tables were scattered with boxes of mints in V-branded boxes.
No go-go party would be complete without dancers, so Lane Bryant's models shimmied on tabletops and on the bar to the beat of DJ Cassidy's dance tunes. Flying Television Productions wrangled celeb guests Gloria Gaynor, Grant Show (who's featured in the new V-Jeans ad campaign, but still known for his Melrose Place fame), and Ed's Lesley Boone, who kept away from the dance floor, opting for conversation in an elevated seating area in the front of the bar and a back room lounge.
—Jill Musguire
Read about Lane Bryant's Big Kiss 2002 lingerie fashion show...
Vogue produced the event (in line with the recent trend among magazines to use events to build advertiser relationships) and filled the space with branded goods from Lane Bryant: Large circular V-Jeans ad cutouts hung from the ceiling, a V-Jeans video played on a small screen in the front of the bar and lounge tables were scattered with boxes of mints in V-branded boxes.
No go-go party would be complete without dancers, so Lane Bryant's models shimmied on tabletops and on the bar to the beat of DJ Cassidy's dance tunes. Flying Television Productions wrangled celeb guests Gloria Gaynor, Grant Show (who's featured in the new V-Jeans ad campaign, but still known for his Melrose Place fame), and Ed's Lesley Boone, who kept away from the dance floor, opting for conversation in an elevated seating area in the front of the bar and a back room lounge.
—Jill Musguire
Read about Lane Bryant's Big Kiss 2002 lingerie fashion show...
For the Vogue and Lane Bryant Denim-a-Go-Go party, full-figured models grooved on tabletops to dance mixes spun by DJ Cassidy at Discotheque.
V-Jeans ads hung from the ceiling over a crowd of mostly young professionals.
Lounge tables were topped with V-Jeans ads and boxes of mints in V-branded boxes.
Event sponsor Grey Goose served V-tini drinks at the bar.
