Michael O’ConnellFood TrendsSnack PointNow in its 10th year, the BNP Paribas Taste of Tennis event ditched its traditional cooking demo for an extra bar and augmented its partnership with a longtime venue.August 31, 2009Experiential Marketing, Activations & SponsorshipsSocial ExperimentsMarch 3, 2009Page 1 of 1Top StoriesSportsBehind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand PrixGet an inside look at Hard Rock Stadium’s Formula 1 strategic planning and execution, along with on-track brand highlights and the best off-track moments from Miami Race Week 2024.Experiential Marketing, Activations & SponsorshipsTech Bloom: See Inside Jeff Leatham’s New Immersive Floral ExhibitionEvent Design & DecorHow Dozens of Competitive Vendors Worked Together for This Over-the-Top GalaExperiential Marketing, Activations & SponsorshipsSee How Knix Celebrated Its Customers with This Immersive Brand TripStrategyTips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit