In June, Samsung hit New York to launch its Galaxy SIII smartphone, hosting a late-night party to show off the device's features. The entrance to the event was a tunnel filled with voice recordings of frustrated smartphone users, designed to contrast with the setting inside.
Photo: Line 8 Photography
As guests entered New York's Metropolitan Museum through the Great Hall for the Costume Institute gala, they met a 24-foot-tall cynlinder covered in 40,000 roses from Colombia and Ecuador with a lip pattern inspired by Schiaparelli and Prada designs. A team of 150 staffers worked to prepare the floral decor.
Photo: BFAnyc.com
