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Coachella

December 21, 2012
In the U.S. and Canada, TLC Creative provides Xylobands for events.
In the U.S. and Canada, TLC Creative provides Xylobands for events.
Photo: Courtesy of Xylobands
The mix-and-match SuperLever squares and panels feature various designs and can function as backdrops.
The mix-and-match SuperLever squares and panels feature various designs and can function as backdrops.
Photo: Courtesy of Atomic Rentals
Suspended mirrors were strategically placed behind the groves of trees at dinner to magnify their presence. Van Wyck brought in redbud and sycamore trees ranging in height, from 12 to 14 feet tall, and an array of rich colors, like burgundy, plum, and blood red.
Suspended mirrors were strategically placed behind the groves of trees at dinner to magnify their presence. Van Wyck brought in redbud and sycamore trees ranging in height, from 12 to 14 feet tall, and an array of rich colors, like burgundy, plum, and blood red.
Photo: Caleb Ferguson for BizBash
Cash Money Records Pre-Grammy Party
Cash Money Records Pre-Grammy Party
Digital screens, including a retractable LED chandelier that draped the stage, displayed images such as the Eiffel Tower emblazoned with YMCMB (Young Money Cash Money Billionaires) logos. And 14-foot white cherry blossom trees stood sentry.
Photo: Adrian Sidney/PictureGroup
The backdrop for the green-colored red-carpet arrivals area was a vertical living garden, which the organizers have created at previous iterations of the auction. This year, for the first time, the press wall incorporated found branches alongside palm fronds, moss elephant ears, phalaenopsis, air ferns, clovers, cabbage, Boston ferns, pitcher plants, staghorn ferns, asparagus ferns, busy ivy, English ivy, and lemon leaf. Many of the plants were replanted after the event.
The backdrop for the green-colored red-carpet arrivals area was a vertical living garden, which the organizers have created at previous iterations of the auction. This year, for the first time, the press wall incorporated found branches alongside palm fronds, moss elephant ears, phalaenopsis, air ferns, clovers, cabbage, Boston ferns, pitcher plants, staghorn ferns, asparagus ferns, busy ivy, English ivy, and lemon leaf. Many of the plants were replanted after the event.
Photo: Carolyn Curtis/BizBash
Guests of the first Camp Groupon weekend stayed at the Swissôtel Chicago from July 6-8. Kehoe Designs spruced the venue up with thematic decor including lifesavers, boat paddles, and bundled logs.
Guests of the first Camp Groupon weekend stayed at the Swissôtel Chicago from July 6-8. Kehoe Designs spruced the venue up with thematic decor including lifesavers, boat paddles, and bundled logs.
Photo: Sheri Whitko Photography
Picking up a shoe can reveal more information like customer reviews, materials, price, and sizes available.
Picking up a shoe can reveal more information like customer reviews, materials, price, and sizes available.
Photo: Courtesy of Perch Interactive
Ice-Pop Stations
Ice-Pop Stations
Paulina’s Pops in Miami can provide an on­-site ice pop station with one attendant for a minimum rental of two hours for $175. With as many as 30 organic water­ and milk-­based frozen-­dessert options, the treats cost $2.50 apiece.
Photo: Courtesy of Paulina's Pops
3. Make It Larger Than Life
3. Make It Larger Than Life
Increasingly common at events is the use of large video screens to display Twitter chatter. For the "Shops at Target" launch in New York on May 1, the producers took advantage of the IAC Building's 120-foot-long video wall to magnify posts marked with #TheShopsatTgt.
Photo: Nilaya Sabnis
4. Provide a Memento
4. Provide a Memento
Services like Instaprint are popping up at many affairs, proving popular with guests as a tangible record of their active social media use. At a fashion show held by USA Network in New York, even the wall the machines were mounted on sported the hashtag, motivating curious attendees to snap a photo and post it via Instagram.
Photo: David X Prutting/BFAnyc.com
7. Place It at Entry Points
7. Place It at Entry Points
Just as common as a red carpet are the rope-and-stanchion barricades that denote an entrance or V.I.P. area. Among the ways the Art Gallery of Ontario displayed the hashtag for its annual Massive Party fund-raiser on April 19, was the use of small signs placed atop stanchions.
Photo: Emma McIntyre for BizBash
11. Make It the Focal Point
11. Make It the Focal Point
Not every event has a stage, but any eye-catching area can be a smart spot to place a hashtag. That was the case with the June 5 release party for the Project X Xtended Cut DVD in Los Angeles. Produced by the Visionary Group, the backyard-bash-style affair for Warner Brothers and Break Media included an 18- by 10-foot pool, which had a banner marked with the event name and hashtag sitting at the bottom.
Photo: Mark Davis
In June, Samsung hit New York to launch its Galaxy SIII smartphone, hosting a late-night party to show off the device's features. The entrance to the event was a tunnel filled with voice recordings of frustrated smartphone users, designed to contrast with the setting inside.
In June, Samsung hit New York to launch its Galaxy SIII smartphone, hosting a late-night party to show off the device's features. The entrance to the event was a tunnel filled with voice recordings of frustrated smartphone users, designed to contrast with the setting inside.
Photo: Line 8 Photography
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