Fashion at HELEN MILLS

September 11, 2013

NYFW runway show in event space.

NYFW runway show in event space.

Kate Spade fashion presentation.

Kate Spade fashion presentation.

Entrance to venue decorated for fashion presentation.

Entrance to venue decorated for fashion presentation.

NYFW runway show with artwork in event space.

NYFW runway show with artwork in event space.

Backstage area for runway show.

Backstage area for runway show.

NYFW runway show with multimedia display.

NYFW runway show with multimedia display.

Gift bags ready for runway show.

Gift bags ready for runway show.

Kate Spade fashion presentation in Event Space

Kate Spade fashion presentation in Event Space

The launch event for Motorola's new Razr flip phone took place on April 24.

Inside Motorola’s Bold, Multisensory Razr Launch Event

When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.

Why Audiences Tune Out & What Experiential Events Do Better

Projection mapping helped immerse guests into the theme.

‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala

avad3 designed and executed a custom AV solution for the world's largest retailer and its third-party sellers in Las Vegas.

Your Venue's AV Isn't On Your Team: Our Hot Take

Experiential Marketing, Activations & Sponsorships

Inside Motorola’s Bold, Multisensory Razr Launch Event

The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.

The launch event for Motorola's new Razr flip phone took place on April 24.

Why Audiences Tune Out & What Experiential Events Do Better

Your audience isn’t bored, they’re underserved.

When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.

Event Design & Decor

‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala

The NYC food rescue organization hosted its yearly fundraising event, which featured a vibrant tropical theme inspired by lively cultural celebrations.

Projection mapping helped immerse guests into the theme.

Your Venue's AV Isn't On Your Team: Our Hot Take

In-house AV is convenient—but convenience can cost you more than you think.

avad3 designed and executed a custom AV solution for the world's largest retailer and its third-party sellers in Las Vegas.

Event Design & Decor

This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala

The Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.

While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”

See How Teams and Brands Scored with Fans at the 2025 NFL Draft

The annual event welcomed returning brands like Courtyard by Marriott, while the city of Green Bay spotlighted its local culture with special offerings.

NFL Draft Red Carpet sponsored by Toyota

Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event

How Canva Used Creativity and Community to Reimagine the Typical Tech Conference

Cue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise

2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger Fans

See How Teams and Brands Scored with Fans at the 2025 NFL Draft

Event Tech Check: Cool New Solutions for Networking, Fan Engagement, Livestreaming, and More

Meta's Head of Experiential Marketing and Creative Shares His Favorite Event Venues

Damien Baines dishes on his favorite spots to entertain clients, get inspired, host an event abroad, and more.

'There’s really nothing else like it in California,' Meta's Damien Baines says of The Donum Estate, his favorite event venue to entertain a client.

2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger Fans

This year's Run for the Roses included an expanded partnership with Ford, along with efforts to lure in more Gen Z attendees.

Woodford Reserve hosted another floral moment in the Paddock Plaza.

Experiential Marketing, Activations & Sponsorships

Cue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise

The streaming service celebrated its expanded unscripted slate with mini activations, reality stars, and... a live python?

On April 22, Hulu brought together 100 influencers and press, plus 150 of its reality TV icons and creatives, for Get Real House, a fully immersive event at Casa Lago Beverly Hills.

Event Tech & Tools

Event Tech Check: Cool New Solutions for Networking, Fan Engagement, Livestreaming, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

Recently, multimedia studio Moment Factory had the chance to contribute to Aquascope, a major indoor water park in France. Read more in our interview with co-founder Dominic Audet, who made our list of Industry Innovators in the event tech industry.

How Canva Used Creativity and Community to Reimagine the Typical Tech Conference

With 4,500 attendees, interactive installations, and a showstopping musical finale made from user feedback, Canva Create 2025 brought the brand’s whimsical personality to life.

Canva's whimsical, festival-style conference featured areas like the Uncharted Studio (pictured), which gave attendees a look at newly launched products—and also encouraged them to share feedback both in writing and via retro phone booths.

Experiential Marketing, Activations & Sponsorships

Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival

Check out 50+ ways brands like Facebook, BÉIS, Bud Light, NYLON, American Express, e.l.f. Cosmetics, and more embraced the spirit of the Wild West at the world's largest country music festival.

NYLON Desert Disco, Presented by Coach

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