Axis Promotions

February 10, 2014
Upfront gift for USA Network's Royal Pains
Upfront gift for USA Network's Royal Pains
Summer gifts for KIND bars
Summer gifts for KIND bars
Completely custom dartboard for The Walking Dead
Completely custom dartboard for The Walking Dead
PSYCH slumber party fan mailer
PSYCH slumber party fan mailer
JetBlue pop-up store in JFK
JetBlue pop-up store in JFK
MadMen Premiums
MadMen Premiums
Nickelodeon gifts and awards
Nickelodeon gifts and awards
Custom skateboard clock for ESPN X Games
Custom skateboard clock for ESPN X Games
A collection of TNT promotions and food gifts
A collection of TNT promotions and food gifts
Custom lobster bake invite for Tishman Speyer
Custom lobster bake invite for Tishman Speyer
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Product launches and press previews for beauty products have historically been dominated by clean, all-white decor, allowing colorful product packaging to take center stage. At a February 21 brunch for L'Oréal, designer and producer Joe Moller added subtle branding to the setup on the Viceroy Miami's outdoor terrace, adding L'Oréal lettering to the backs of chairs and using shallow gold vases filled with products as tabletop centerpieces.
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Musical Upbeat Act
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Costume Design and Specialty Acts
Bulgari focused the visuals of a 2007 launch on natural ingredients by filling the New York event with fragrant greenery and pretty blossoms. The luncheon for the Omnia Amethyste fragrance saw garden roses in hanging birdcages, a Lucite tasting bar filled with wood chips and balsa wood, and a wall of pink damask roses that gave off a subtle aroma.
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Upfront gift for USA Network's Royal Pains
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
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Sports
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The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
Chicago
9 New Venues in Chicago for Summer 2025 Meetings and Events
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The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
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7 Event Venues in St. Louis That Will Wow Attendees
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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Turning Corporate Messaging Into Human Storytelling
A thoughtful approach to content, design, and production
Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
Meetings
How RenderATL Is Redefining the Concept of Tech Conferences
The three-day event featured a playful carnival theme along with a programming lineup of workshops, panels, and networking opportunities.
As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives.
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Satisfying the Content Creators in Your Crowd
Support your content-creating attendees by following these three rules.
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