ideas lounge

The Fast Company tent, with dramatic lighting and colorful seating, was a focal point to the plaza, which was designed with a more festive, casual feel than the indoor conference.

Several outdoor sponsor lounges were located in shipping containers. Although they held different companies, the lounges had a consistent design. About half of attendees are women, and the event design is purposefully "slightly feminine," said Will Travis of Sid Lee, which produced the conference.