At American Eagle’s inaugural Governors Ball, fans could pick up a free canvas tote with a custom screenprint design provided by Tour Print.
State Farm engaged attendees with four different action stations as part of its Neighborhood of Good, including the Here to Help House where fans scored festival gear and the Music Education House where participants built ukuleles from kits. The instruments were donated to local school music education programs.
The Here to Help at Risk Youth space asked fans to write encouraging messages to at-risk youth. The note cards were placed in hygiene supply kits and donated to local nonprofits. Participants also received a stenciled tattoo. At the Here to Help Hunger House, participants assembled food kits of non-perishable items, which were then donated to local food banks. For each activity completed, festivalgoers earned pins that could be traded for branded swag. Following its debut at Governors Ball, the Neighborhood of Good, which was produced in conjunction with Live Nation, will be on site at Lollapalooza, Bonnaroo, Austin City Limits, Lake Shake, and other festivals.
At the Kleenex Cabana, fans could freshen up with the brand’s new wet wipes, as well as get their faces painted.
The sparkling water’s branded lounge included seating, a balloon-adorned photo booth backdrop, free samples, and a ball pit for creating shareable gifs.
Once again this year, Citi cardmembers were able to link up their R.F.I.D. festival wristbands to their Citi credit and debit cards in advance. The wristbands served as a cashless payment device and also offered access to the Citi viewing deck. The elevated area provided a view of the main stage and a cashless bar. Live Nation produced the activation.
