An oversize carved pumpkin, fabricated by Daddy-O Productions, stood at the entrance to the pumpkin patch and advertised Fox 5's nightly airings of Modern Family.
Photo: Andrew H. Walker
The producers sourced marquee-style signage, hay bales, dozens of pumpkins, and vintage throw blankets to create an immersive, fall-focused environment for the promotion.
Photo: Andrew H. Walker
Painted pumpkins advertised the station, the time, the "Modern Family Nightly" tagline, and the logo of Union Square Partnership, a partner of the public activation.
Photo: Andrew H. Walker
While the look of the pumpkin patch was more rustic, the corn maze had a slightly spookier aesthetic with props such as potion bottles, painted skulls, and black cats.
Photo: Andrew H. Walker
For the New York Public Library's Library Lions event in 2008, guests passed through archways of autumn leaves en route to the benefit's cocktail space.
Photo: Emily Gilbert for BizBash
At BizBash's IdeaFest Chicago last year, Jewell Events Catering founder George Jewell brought 200 mini pumpkins from his own Michigan farm to create a special catering station where guests could get theirs filled with chipotle mashed potatoes with braised short ribs, kale salad, or pumpkin-spice mousse.
Photo: Jenny Berg/BizBash
When Target debuted its so-called "shoppable film" called Falling for You at Los Angeles's SLS Hotel in 2012, guests dined on a four-course meal from the Bazaar's José Andrés at long tables decked with vessels each containing a monochrome arrangement in fall colors for an ombre-like look.
Photo: Claire Barrett
The Bloor Street Entertains fund-raiser for the Canadian Foundation for AIDS Research in 2008 featured wheat sheaves on tabletops at Roots Canada.
Photo: BizBash
The Horticultural Society of New York’s Flowers & Design fund-raiser in 2007 had decor inspired by all four season. A fall-like tabletop embraced a harvest theme, with bronze casts of farmer Amy Goldman’s heirloom pumpkins, gourds, and squash.
Photo: Marina Fragoso Senra for BizBash
Museum of Modern Art's Film Benefit
For the 2011 Museum of Modern Art’s film benefit in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos, but rather a wall of 20,000 fresh crimson-colored roses designed by Raul Avila.
Photo: Jika González/BizBash
The Clio Awards
Washing a space in red lights is a simple but effective statement, which is what Stoelt Productions did at New York's American Museum of Natural History for the Clio Awards in 2012.
Photo: Vero Image
