target toms event

The floor plan was meant to mimic a neighborhood street, with a wide center aisle and street signs designating each wood-framed area.

Illuminated signage offered a rustic take on the brand's names and logos.

At the Target and Toms collection launch event, two 16-foot-tall teepees evoked the spirit of adventure in the kids' section.

The event included a marketplace where guests could shop the collection. Following the Toms brand one-for-one giving model, every purchase of an item from the limited-edition line will result in the donation of a blanket through the American Red Cross or Canadian Red Cross, or one week of meals through Feeding America or Food Banks Canada. And for every Toms for Target pair of shoes sold, a pair will go to a child in need.

Guests could also get crafty at D.I.Y. stations.

Wood framing was a design motif that echoed throughout the event, including in a drink serving station.

Toppings at a dessert bar had a distinctly wintry feel.

At the bar, fresh herbs and berries were incorporated into the night's cocktails, like the signature basil pomegranate blueberry martini.