Incentive Canada

At the bar, fresh herbs and berries were incorporated into the night's cocktails, like the signature basil pomegranate blueberry martini.

Adjacent to the City Break vignette was the first of the event's food stations, a farm stand designed to recall what travelers might find on the side of country roads.

The Green City Market also offers local, seasonal produce.

The summit's lunch and closing session took place at Lincoln Park's Cafe Brauer.

On the wooden farm tables, Hatch Creative Studio punctuated wheatgrass flats with wheat stocks and red Mason jars holding candles. Custom red bandannas printed with event details served as napkins, and family-style bowls of pickled beet, wheat berry, and kale salads sat atop platforms made from tree trunks.

Grilled corn on the cob with assorted toppings; roasted potato salad on chive sticks; watermelon cubes with feta and spinach; spinach salad with chopped eggs and microgreens in bacon cups; “hot dog” and “hamburger” macarons; and apple pie parfaits, by Windows Catering Company in Washington

Guests could also help themselves to boxes filled with crudités and jars of ranch dressing, which were placed atop wooden barrels.

The details of the event were leaked on the Internet before it took place, prompting a surge of R.S.V.P.s and a line down the block that night. Security and event staffers kept the party from becoming overwhelming by limiting the number of guests in the venue at any one time.

A lounge area included chairs and a coffee table crafted from wood pallets. Pillows and blankets from the Feed U.S.A. collection completed the look.

Grab-and-go options also included Mason jars filled with Italian pasta salad.

Inside the dinner space, the Americana aesthetic of the collection translated to the event decor and the low-key, relaxed vibe. As a party favor, each guest received a burlap tote bag from the line.

Croquet mallets in the grass added another picnic touch.

The picnic lunches—presented in baskets provided by Gifts for the Good Life—included orzo pasta, fried apple pie, a fresh pear, and a choice of a turkey-and-provolone sandwich or a Southern-style vegetable bánh mì sandwich.

Chopped salad with salumi, provolone, fresh oregano, and red wine vinaigrette; tarragon egg salad sandwiches with watercress and radishes; and ricotta pound cake with Meyer lemon curd and whipped cream, produced by Dandelion Ranch Events with catering by Cooks County in Los Angeles

On Monday afternoon, guests could choose from an extensive list of small-group experiences, including horseback riding, archery lessons, winery tours, and rafting. Before heading out, every guest received a branded gift bag relating to his or her chosen activity. For example, those taking part in outdoor activities got drawstring backpacks, packs of granola, and reusable water bottles (pictured).

As part of the "California Cool" theme, organizers set up a lemonade stand near the registration table and served lemonade to guests.

At a Belvedere-sponsored event during the 2012 Food & Wine Classic in Aspen, guests sat on haystacks covered with bright orange blankets and chevron-patterned pillows.

Nothing beats an ice pop when temperatures rise. At the 2013 mtvU Woodie Awards and Festival, held in March in Austin, Texas, guests beat the heat with more than 7,000 custom-flavored all-natural frozen pops from Mom & Pops.

In early April, attendees were sent a pre-arrival package that included a welcome note and a metal luggage tag.

Baggu offers a range of carryall bags, including the recycled cotton canvas Duck tote ($24; bulk pricing available) that can be screen-printed.

Factory Direct Promos has double-ended barrel pens, from $0.51 each, composed of recycled paper and plastic parts made from natural corn fiber. The pens can be imprinted with corporate logos.

On a chilly New York night, Crate & Barrel hosted a summery garden party to introduce its spring/summer line to journalists.

Colorful patterned pillows arranged along a banquette doubled as decor and product display.

Take-home gifts included a jar of jalapeño preserves wrapped in a tea towel. Woven into the twine tie was a flash drive.

Chalkboard menus placed near the bar areas displayed the cocktail hour offerings, which included locally brewed beer from Brooklyn Brewery and wine on tap from Manhattan's City Winery.

Waitstaff dressed in Feed-branded aprons and T-shirts served hors d'oeuvres like beet tartare (pictured), deviled eggs topped with bacon, pickled oysters, and tiny cannolis stuffed with wild mushroom puree.