Color Psychology

From top: To keep up the energy at its annual powwow for industry pros, John Paul Mitchell Systems—with help from Stoelt Productions—set up an attention-getting yellow space to introduce its new men’s brand, Mitch, in 2011; the 2012 Breeders’ Cup kicked off at a purple-hued Halloween-night reception with a mysterious masquerade theme; a wall of oranges served as the backdrop to the juice bar at the J.C. Penney launch of the Joe Fresh Kids Collection, injecting the brand’s fun signature color into Times Square last summer; event designer André Wells mixed blues and teals for a classic look at the BET Honors dinner in 2010; JesGordon/ProperFun used the color of LOVE—which is also the host brand’s logo color—at Purina Chef Michael’s “Be My Valentine” Doggie Dinner Party in 2010.