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2015 Trends

December 30, 2014
Normally associated with corporate events, the use of bitmap projection at social events, such as weddings, will increase in the coming year, predicts Todd Fiscus of Todd Events.
Normally associated with corporate events, the use of bitmap projection at social events, such as weddings, will increase in the coming year, predicts Todd Fiscus of Todd Events.
Photo: Stephen Karlisch
Washington National Opera's Season Opening-Night Gala Dinner
Washington National Opera's Season Opening-Night Gala Dinner

For the 2007 event, Jack Lucky provided the purple and red floral arrangements. The arrangements consisted of antique purple hydrangea, roses, delphinium, burgundy orchids, freesia, and alliums.

Photo: Lara Shipley for BizBash
Australia Week’s G’Day USA Black-Tie Gala
Australia Week’s G’Day USA Black-Tie Gala

In 2011, Australia Week’s “G’Day USA” black-tie gala took over the Hollywood Palladium on January 22, marking the culmination of Australia Week's Los Angeles festivities. Decked in brownish-red hues, the decor had a palette based on the indigenous colors of Australia's natural environment.

Photo: Line 8 Photography. All rights reserved.
Whitney Museum Gala
Whitney Museum Gala

At the New York gala in 2008, decor from David Stark included deep plum, oxblood, and maroon colors.

Photo: Keith Sirchio for BizBash
'People' and Entertainment Industry Foundation SAG Awards After-Party
'People' and Entertainment Industry Foundation SAG Awards After-Party

Working with Time Inc.'s Cyd Wilson, Tony Schubert of Event Eleven designed and produced the Los Angeles affair for the fifth consecutive year in 2013. The event had an overall look and feel Schubert described as "romantic" and "rich," evocative of the Art Deco era. The color scheme incorporated plenty of wine-red hues.

Photo: Nadine Froger Photography
Pomegranate Cocktails
Pomegranate Cocktails

Using pomegranates in cocktails is a surefire way to give the drinks a deep red hue. One example: Toronto firm L'Eat Catering serves a pomegranate cocktail during the holiday season. Called "Pom Strega Dolce," the drink melds muddled pomegranate with Mount Gay Eclipse rum, Strega (an Italian herbal liqueur), lemon juice, and fresh mint.

Photo: Suzanne Dunbar
Red Velvet Cupcakes
Red Velvet Cupcakes

Red velvet cakes and cupcakes are a perennially popular dessert—and provide a pretty close match to the Marsala shade. Many bakeries, including Georgetown Cupcake, serve the treat for meetings and events.

Photo: Courtesy of Georgetown Cupcake
Fight Night
Fight Night

Events inspired by the legendary Moulin Rouge make way for plenty of red decor. At Fight Night in Washington in 2012, André Wells created an entryway to the event space reminiscent of the Moulin Rouge's signature windmill and red signage. The theme also leaves plenty of room for crushed velvet in red-wine hues that closer match Pantone's color of the year.

Photo: Davide De Pas Pictures
Museum of Modern Art's Film Benefit
Museum of Modern Art's Film Benefit

For the 2011 Museum of Modern Art’s film benefit in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos, but rather a wall of 20,000 fresh crimson-colored roses designed by Raul Avila.

Photo: Jika González/BizBash
The Lyric Opera of Chicago's "Fantasy of the Opera" Gala
The Lyric Opera of Chicago's 'Fantasy of the Opera' Gala

In 2010, the wintry Chicago gala had a red-infused look inspired by Valentine's Day. BBJ's red damask linens topped round tables in the foyer.

Photo: Eric Craig for BizBash
The Clio Awards
The Clio Awards

Washing a space in red lights is a simple but effective statement, which is what Stoelt Productions did at New York's American Museum of Natural History for the Clio Awards in 2012.

Photo: Vero Image
Brightline Interactive created an eye-tracking experience for the Marvel Avengers S.T.A.T.I.O.N. at Discovery Times Square. Users navigate through the experience by simply looking at the various targets and goals.
Brightline Interactive created an eye-tracking experience for the Marvel Avengers S.T.A.T.I.O.N. at Discovery Times Square. Users navigate through the experience by simply looking at the various targets and goals.
Photo: Courtesy of Brightline Interactive
Latest in Home
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Event Space at SUMMIT One Vanderbilt
New York
12 New Venues in New York for Summer 2025 Meetings and Events
WorldPride D.C. took place May 17-June 8.
Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
Related Stories
In a smart move that avoided the complications that come with laying carpet over stairs—especially on a snowy night in New York—the event's producers projected a strip of red light over the library's front steps, effectively creating a virtual red carpet that led to the entrance. Hundreds of LED candles sat on either side of the illuminated pathway.
Home
lighting ideas
Guests could pose for photographs in a sleigh at the entrance.
Home
Valentine's Day or holiday events
Sponseasy
Home
Event Apps-Tech Tools
VivaTerra’s office-friendly wall art, $59, grows plants including the Oncidium Twinkle. The tiny orchids bloom yearly, and only need to be sprayed or watered once a week.
Home
Business Ideas
More in Home
Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
New York
12 New Venues in New York for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Event Space at SUMMIT One Vanderbilt
Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Opinion & Experts
Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Most Popular
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
Chicago
9 New Venues in Chicago for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
The Talbott Hotel
Sponsored
The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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