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General

January 8, 2015
When Victoria's Secret launched the Pink fragrance collection in 2009, the brand relied on models, rather than brand representatives, to articulate and embody the concept behind the three scents. Thoroughly briefed and scripted on their distinct characters, the models became living, talking props and guided editors through the apartment-like vignettes that represented the lifestyle of their specific consumer profile.
When Victoria's Secret launched the Pink fragrance collection in 2009, the brand relied on models, rather than brand representatives, to articulate and embody the concept behind the three scents. Thoroughly briefed and scripted on their distinct characters, the models became living, talking props and guided editors through the apartment-like vignettes that represented the lifestyle of their specific consumer profile.
Photo: Justin Jay/Courtesy of Victoria's Secret Beauty
L.V.M.H.-owned beauty purveyor Fresh created a gifting bar at an event last year that allowed guests to pick the products they wanted to take home. Packages were sent via messenger to attendees the following day.
L.V.M.H.-owned beauty purveyor Fresh created a gifting bar at an event last year that allowed guests to pick the products they wanted to take home. Packages were sent via messenger to attendees the following day.
Photo: Jim Shi
Red was also the dominant hue at the launch of Beyoncé Heat in 2010, noticeable from the lights that emanated from the New York venue. Coty's marketing team decided to create a public spectacle out of the intimate press conference and after-party—held at 15 Union Square—by making no secret about what was going on inside.
Red was also the dominant hue at the launch of Beyoncé Heat in 2010, noticeable from the lights that emanated from the New York venue. Coty's marketing team decided to create a public spectacle out of the intimate press conference and after-party—held at 15 Union Square—by making no secret about what was going on inside.
Photo: Dimitrios Kambouris/WireImage.com
Newsflash Innovativevendingsolutionshorizontal
Photo: Courtesy of Innovative Vending Solutions
Alon Seifert of Not Grey used vintage furniture, area rugs, greenery, and accessories to convey the feeling of a traditional therapist's office inside each bubble.
Alon Seifert of Not Grey used vintage furniture, area rugs, greenery, and accessories to convey the feeling of a traditional therapist's office inside each bubble.
Photo: Courtesy of Talkspace
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Photo: Dawn McCoy/Beauty Frosting
The gumball machine held several styles of the watch, and guests could only receive one if they posed in the photo booth.
The gumball machine held several styles of the watch, and guests could only receive one if they posed in the photo booth.
Photo: Kent Miller Studios
The Social Soul exhibit surrounded participants with images and sounds from their Twitter stream and from those of a suggested match. The entire experience lasted less than two minutes.
The Social Soul exhibit surrounded participants with images and sounds from their Twitter stream and from those of a suggested match. The entire experience lasted less than two minutes.
Photo: Kyle McDonald
3M Idea Exchange’s Twitter Balloon
3M Idea Exchange’s Twitter Balloon

3M encouraged attendees to contribute ideas using the hashtag #3MIdeaExchange. With each tweet, a balloon filled with a little bit of air. The person whose tweet caused the balloon to pop won $500.

Photo: Nadia Chaudhury/BizBash
'Bates Motel's Free Munchies
'Bates Motel's Free Munchies

In front of a replica of the A&E show’s namesake motel was a vending machine distributing free fake pot brownies to passersby.

Photo: Laura June Kirsch
Fader Fort’s Glass Activity
Fader Fort’s Glass Activity

Glass Is Life, a sustainability movement that encourages glass usage, created a space for people to come and pick out a colored glass bottle to paint, Instagram for a print, and place on the shelf display.

Photo: Nadia Chaudhury/BizBash
AT&T and Vice’s Controlling Stage Effects
AT&T and Vice’s Controlling Stage Effects

AT&T and Vice’s Motherboard hosted a three-day showcase dubbed the Mobile Movement. Touch-screen tablets set up at the back of the concert area allowed users to control the 2-D and 3-D effects of the stage in the front of the hangar.

Photo: Nadia Chaudhury/BizBash
Taking a cue from presenting sponsor Converse, the Fader Fort was marked by a black-and-white color scheme, from the wheat-pasted slogan-filled posters covering the interior walls to sneakers that hung from the ceiling.
Taking a cue from presenting sponsor Converse, the Fader Fort was marked by a black-and-white color scheme, from the wheat-pasted slogan-filled posters covering the interior walls to sneakers that hung from the ceiling.
Photo: Nadia Chaudhury/BizBash
3M showcased its products at the 3M Idea Exchange Lounge through decor and furniture. A bench was created using the brand’s dichroic film, with an acrylic shimmer finish.
3M showcased its products at the 3M Idea Exchange Lounge through decor and furniture. A bench was created using the brand’s dichroic film, with an acrylic shimmer finish.
Photo: Nadia Chaudhury/BizBash
As models walked down the aisle, passengers could post to social media using the in-flight WiFi.
As models walked down the aisle, passengers could post to social media using the in-flight WiFi.
Photo: Courtesy of Southwest Airlines
Lacoste
Lacoste
For its fall show at the Lincoln Center tents, Lacoste show producer Alex de Betak of Bureau Betak constructed an 18- by 18-foot cube that had seven openings, the slots of which opened and closed to a soundtrack. Constructed from old-fashioned mechanics, all manually operated, the workings of the box were inspired by the explorative and transformative nature of the collection, which was both futuristic and soft at the same time.
Photo: Yannis Vlamos
Moey's Interactive Garden
Moey's Interactive Garden

Appeal to your guests’ senses of sight and sound with Moey’s Interactive Garden. The colorful installation is a 24-foot-long structure that has 60 3-D-printed flowers in it. The flowers have embedded motion sensors that pick up on peoples’ movement, proximity, and the amount of time they spend nearby. Based on those inputs, the flowers generate music, and LED lights inside change color.

Photo: Courtesy of Moey Inc.
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