Event Farm and HyperVocal hosted the "2.0: The New Media Party" at the Carnegie Library last weekend during the White House Correspondents' Association Dinner. At the event, the "Selfie Squad" sponsored by Microsoft facilitated quality selfies with guests, decor, the band, and other details of the party. The team then immediately posted the snaps to social sites using the hashtag #NewMediaParty.
Not all selfies are spontaneous; offering a reward can incentivize guests to take and post them. The New York International Auto Show gave out free tickets to opening night to the first 100 people who posted a selfie with a show poster, found in New York's Jacob K. Javits Convention Center.
Vanity Fair magazine annually stakes a huge presence in the lead-up to the Sunday-night ceremony. It presented a entire week of programming known as Campaign Hollywood, which included a setup known as the Vanity Fair Social Club at the WeWork space in Hollywood. There, social media prompts adorned everything from lanyard-hung credentials to a touch-screen vending machine activated by social media posts. The Projects produced the space.
