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Activities

April 10, 2015
Royal Onatrio Museum's "Prom X"
Royal Onatrio Museum's 'Prom X'

The benefit took place at Toronto's Royal Ontario Museum on March 28. At a D.I.Y. photo booth, guests used selfie sticks to take their own photos. The activation was designed by sponsor Henry’s Photography.

Photo: Tom Sandler
Get Guests Camera-Ready
Get Guests Camera-Ready

Guests will be more inclined to snap selfies if they feel they're looking their best—so events are coupling beauty treatments with other encouragement. At the Colgate Optic White beauty bar ahead of the Golden Globes in Los Angeles earlier this year, decals bearing the appropriate handles and hashtags decked mirrors near the beauty stations where guests were captive during hair and makeup services.

Photo: Alesandra Dubin/BizBash
Provide the Essential Tools
Provide the Essential Tools

At the BMF Music Lounge during Coachella, sponsor Tide gave guests all the elements needed to take a selfie and easily share it. In a poolside suite at Palm Springs's Ingleside Inn, the brand decked out a mirror with floral appliques as well as the appropriate hashtag #TidePlus.

Photo: Lisa Rose
Hire Dedicated Staffers to Assist
Hire Dedicated Staffers to Assist

Event Farm and HyperVocal hosted the "2.0: The New Media Party" at the Carnegie Library last weekend during the White House Correspondents' Association Dinner. At the event, the "Selfie Squad" sponsored by Microsoft facilitated quality selfies with guests, decor, the band, and other details of the party. The team then immediately posted the snaps to social sites using the hashtag #NewMediaParty.

Photo: Kristen Finn
Turn It Into a Competition
Turn It Into a Competition

During the holidays, fashion brand Ted Baker used the tradition of kissing under the mistletoe to encourage selfies that promoted the brand. At the Ted Baker Fifth Avenue store in New York, Kin Design created a 20- by 20-foot aluminum sculpture to serve as a modern twist on mistletoe, and guests shared kiss pics on Twitter and Instagram with the hashtag #KissTed. With the help of a specially designed app, photos then fed two 90-inch monitors inside the store’s front windows for passing shoppers to see. On Christmas Eve, the brand selected one participant to receive a free four-night stay for two at the St. Regis Hotel in Abu Dhabi.

Photos: Courtesy of Ted Baker
Use Them for Decor
Use Them for Decor

Online magazine xoJane hosted a party at South by Southwest in Austin, Texas, this year that rewarded guests with fame at the event for snapping selfies. In an upstairs portion of the party space, guests were encouraged to take selfies with mirrors. The shots were then printed to add onto the "Shameless Selfie" wall and were projected in the event's main space, where MKG used neon masking tape and ultraviolet lighting for pops of bright color. The event promoted the pub's "Shameless Celebrity" list.

Photo: Nadia Chaudhury/BizBash
Tie Sharing to Swag
Tie Sharing to Swag

OtterBox gave out its new Symmetry Series phone case to guests at the Kari Feinstein Style Lounge at Coachella. But the free stuff came with a not-so-gentle reminder to help proliferate the brand’s message on social media: A dedicated mirrored “selfie station" allowed guests to share their snaps (with their phones clearly pictured, of course) using the appropriate hashtags.

Photo: Alison Buck/Getty Images for Kari Feinstein
Provide Visual Aids
Provide Visual Aids

Offering guests extra props or backdrops to inspire selfies can sometimes seal the deal. During a holiday event, the W Fort Lauderdale placed mirrors in nine spots throughout the property, each embedded in elf-theme vignettes. After snapping their festive shots, guests could then upload the images to Instagram, Facebook, or Twitter using the hashtags #WFortLauderdale and #BringtheBright.

Photo: Courtesy of W Fort Lauderdale
Offer Prizes
Offer Prizes

Not all selfies are spontaneous; offering a reward can incentivize guests to take and post them. The New York International Auto Show gave out free tickets to opening night to the first 100 people who posted a selfie with a show poster, found in New York's Jacob K. Javits Convention Center.

Photo: Courtesy of the New York International Auto Show
Go Local
Go Local

The Paddy Wagon is a new Boston-area company that provides inflatable Irish pubs. The 30- by 30-foot blow-up bar has a façade resembling a traditional Irish pub with brick walls and a thatched roof; inside there are windows, tables, doors, and a full bar. The company can also provide Irish food, step dancers, and bartenders. 

Photo: Courtesy of the Paddy Wagon
Street Art
Street Art

Los Angeles County Museum of Art will present the United States premiere of the Frank Gehry retrospective from September 13, 2015, to March 20, 2016. Organized by the Musée National d’Art Moderne in Paris, the show includes more than 60 of his projects, shown through more than 200 drawings, many of which will be on view for the first time, as well as 66 models that show the evolution of the Los Angeles-based architect’s process. The museum offers discounted general admission for groups of 10 or more, along with docent-led tours for large groups.

Photo: MAK—Austrian Museum of Applied/Contemporary Art, Vienna/Gehry Partners, LLP/Gerald Zubmann/MAK
Cheers to This
Cheers to This

Now available in Toronto through the Idea Hunter, Original Beverage Toppers are edible disks that can be branded with corporate logos, colors, and taglines. The discs float on top of hot, cold, iced, or frozen drinks and are easy to apply.

Photo: Courtesy of the Idea Hunter
Wine on Demand
Wine on Demand

DCanter Capitol Hill, a Washington wine boutique, launched a new e-commerce site that offers same-day delivery in the city for corporate office parties, impromptu happy hours, and other events. It also can host private classes in its tasting room or off site.

Photo: Courtesy of DCanter Capitol Hill
Making Faces
Making Faces

Bellagio Gallery of Fine Art debuted its new “Picasso—Creatures and Creativity” exhibit on July 3. The new Las Vegas show includes approximately 45 works from the artist. Organized in partnership with the Claude Picasso Archives, the show focuses on the human figure through lithographs, linocuts, paintings, and a selection of rare plates. The exhibition will run through January, and docent-led tours are available.

Photo: Courtesy of Bellagio
Food Groups
Food Groups

Orlando Culinary Tour is a new option for teambuilding and corporate outings. Led by Jamie McFadden, chef and owner of Cuisiniers Catered Cuisine & Events, the tour is intended to educate participants on the emerging food scene of Central Florida and teach wine pairing, gardening, cooking, and entertaining. Guests travel via motor coach to Quantum Leap Winery, East End Market, Txokos Basque Kitchen, and McFadden’s teaching lab. Each stop includes tasting opportunities and hands-on experiences. Tours can be customized based on group interests, and a guide travels with guests from start to finish.

Photo: Courtesy of the Orlando Culinary Tour
Vintage Finds
Vintage Finds

New to Chicago, Bowery and Bash provides luxury rentals for events. Owner Katie Ernst, who also runs home interiors company Revision Home, rents out stylish, vintage-inspired pieces such as silver mirrored bars, cowhide rugs, Asian coffee tables, and club chairs from the original Playboy Club.  

Photo: Courtesy of Bowery & Bash
Digital Dining Site
Digital Dining Site

EatWith, a San Francisco-based global platform that provides alternative dining experiences with local residents and chefs, has a private-dining venue in the city. Called Test Kitchen, the space seats as many as 24 guests or holds 40 for receptions; the site can also host cooking classes. 

Photo: Courtesy of EatWith
Warm Welcome
Warm Welcome

For people who find their meeting spaces too cold, Kimpton’s South Florida hotels will lend out pashminas. The pashminas, offered in two colors, come with a style guide that shows how both men and women can wear them. The thoughtful amenity is available at Epic Miami; Surfcomber Miami, South Beach; Vero Beach Hotel & Spa; and Tideline Ocean Resort & Spa, Palm Beach.

Photo: Courtesy of Kimpton
Specialty Sweets
Specialty Sweets

Located in New York, artisanal dessert catering boutique Bake-tique 212 has been a favorite of event professionals since 2013, but the shop is now expanding to serve a wider clientele like at-home hosts. The bakery specializes in events such as charity affairs and birthday parties, with a menu of unique treats like ghuvikelz (a filled pastry), one-bite smidgens with marshmallow and chocolate, and mini pies that are the size and shape of a cookie. 

Photo: Courtesy of Bake-tique 212
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