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The signage at the event tied into the product's creative campaign, which used black and white with a pop of yellow.

Taking advantage of the venue's indoor pool, members of the Aqualillies synchronized swimming troupe performed for guests, who viewed their underwater routine from a window in the entrance. Their uniform of black swimsuits and high heels set a stylish tone for the fashion event.

Display cases for the sunglasses comprised clear cubes atop clean black pedestals. Yellow lighting maintained the event's color scheme.

Guests could instantly share animated GIFs from the Studiobooth photo booth to their social media sites. They posed wearing frames from the collection as well as with basketballs in hand.

Pastry chef Dominique Ansel served desserts, including his chocolate chip cookie shots with milk.

Napkin Killa, an artist who creates caricatures on cocktail napkins, had his own station at the event where he drew portraits of guests.

Taking over the home's library was the Mountain Dew ​K​ickstart ​Lounge, which featured a color-blocked product display.

The event took place at the SoHo townhouse 214 Lafayette Street, which offered activities on several floors. About 280 guests attended the event.

The event had a sports theme, with images of athletes in motion used in the signage.

Padded armchairs in the ballroom provided more comfortable seating for guests.

Breakfast, lunch, and snacks were served in rooms located on each end of the ballroom. Guests entered through custom air walls that opened and closed based on the event's service needs.

The Grand Hyatt New York's James Dale, senior director of catering for the eastern division, said the Robin Hood menu was healthier than what's served at typical events, with a bigger focus on fish and other healthy options. One of the breaks had a New York apple theme with local apple dishes, cheeses, and cider.

Bold graphics and large type kept attendees' focus on the center of the stage.

Bloomberg terminals were spread throughout the meeting space so attendees could keep an eye on the markets while still in the room. Planners brought back the feature after a successful debut last year.