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event ideas

May 7, 2015
To use its logo as a functional part of the evening, AOL crafted a large, letter-shaped structure that held snacks packaged in tubes by caterer Pinch Food Design.
To use its logo as a functional part of the evening, AOL crafted a large, letter-shaped structure that held snacks packaged in tubes by caterer Pinch Food Design.
Photo: Rose Chevalier/BizBash
The American Express name appeared on the top and bottom of the flip-flops given to each guest.
The American Express name appeared on the top and bottom of the flip-flops given to each guest.
Photo: Kayla Hernandez for BizBash
As the night wore on, the sand was filled with the imprint of the American Express logo from the flip-flops.
As the night wore on, the sand was filled with the imprint of the American  Express logo from the flip-flops.
Photo: Kayla Hernandez for BizBash
Discovery U.S. Hispanic Upfront
Discovery U.S. Hispanic Upfront
At the reception that followed the formal presentation, cocktail tables embedded with screens displayed the brand's TV content and custom seating included a D-shaped couch to match the Discovery logo. Catering from the Cleaver Company was modern take on afternoon tea, with mini sandwiches and tea-based cocktails.
Photo: Oriol Tarridas Photography
The foundation's logo was inset into the event carpeting.
The foundation's logo was inset into the event carpeting.
Photo: Nadia Chaudhury/BizBash
Creative Edge catered the event, serving bite-size hors d'oeuvres on trays embellished with circular cutouts and the Oxygen logo. As a tongue-in-cheek way to emphasize its pop-up initiative, the network also decorated napkins with phrases like 'Who knows where we'll pop up next!'
Creative Edge catered the event, serving bite-size hors d'oeuvres on trays embellished with circular cutouts and the Oxygen logo. As a tongue-in-cheek way to emphasize its pop-up initiative, the network also decorated napkins with phrases like "Who knows where we'll pop up next!"
Photo: Rebecca McAlpin
Large letters spelling out 'Right to Play' lined a wall of windows, allowing guests to see the city skyline in the background. The 'Y' was marked with the Puma logo, a nod to the headlining sponsor.
Large letters spelling out 'Right to Play' lined a wall of windows, allowing guests to see the city skyline in the background. The 'Y' was marked with the Puma logo, a nod to the headlining sponsor.
Photo: Jason Jajalla
Lacoste was ahead of the game when it chose to integrate digital art from social media fans into a sculptural installation for the launch of its Eau de Lacoste L.12.12 fragrance. The 2011 promotion at New York's Grand Central Terminal projected animated videos generated by fans online across the surface of the piece, which loosely resembled the brand's iconic crocodile logo.
Lacoste was ahead of the game when it chose to integrate digital art from social media fans into a sculptural installation for the launch of its Eau de Lacoste L.12.12 fragrance. The 2011 promotion at New York's Grand Central Terminal projected animated videos generated by fans online across the surface of the piece, which loosely resembled the brand's iconic crocodile logo.
Photo: Keith Sirchio for BizBash
BMW returned as the automotive sponsor this year with an all-white lounge area for guests—with a touch of color from this edible logo.
BMW returned as the automotive sponsor this year with an all-white lounge area for guests—with a touch of color from this edible logo.
Photo: Tony Brown/imijphoto.com for BizBash
The Relax zone offered attendees the opportunity to create a custom-blended aromatic mist made with essential oils. Organizers worked with Convention Planning Services to identify Orlando-based businesses to provide services in each of the lifestyle areas.
The Relax zone offered attendees the opportunity to create a custom-blended aromatic mist made with essential oils. Organizers worked with Convention Planning Services to identify Orlando-based businesses to provide services in each of the lifestyle areas.
Photo: Mitra Sorrells/BizBash
ChillVille has participated in the auto dealers expo for several years. Organizers said the mobile oxygen bar is always popular with attendees.
ChillVille has participated in the auto dealers expo for several years. Organizers said the mobile oxygen bar is always popular with attendees.
Photo: Mitra Sorrells/BizBash
Local Zumba instructors provided 20-minute workouts four times a day.
Local Zumba instructors provided 20-minute workouts four times a day.
Photo: Mitra Sorrells/BizBash
1. Recipe sharing
1. Recipe sharing
IMEX, an organization that serves the global meetings, incentive travel, and event industry, launched its recipe card campaign in January. It's based on the idea that food is a global concept enjoyed by everyone, and therefore a recipe can be a great conversation starter. The organization invited six association partners to submit their favorite recipes that incorporate avocado, broccoli, blueberries, or pumpkin—all known as "superfoods." The recipes are accessible for free on the IMEX Web site and include the contributor's photo and a quote. The organization also hands out printed copies of the recipes in a flip-book format in its booth at trade shows as well as at events it hosts. It has also created the hashtag #IMEXRecipes to receive recipe submissions via Twitter and a dedicated Pinterest page. A spokesperson said the campaign will continue with new seasonal themes and additional recipe contributors.
Photo: Courtesy of IMEX
2. Dinner with Strangers
2. Dinner with Strangers
Since 2001, the Exhibitor Show has offered "Dinner with Strangers." The idea developed out of the recognition that many people came to the show alone and were opting to eat dinner in their hotel rooms rather than go out. Organizers make group reservations at about six restaurants for each night of the show. Sign-up sheets in the conference registration area list the restaurant name, type of food, average check, and reservation time. Attendees sign up—and then show up.
Photo: Courtesy of Exhibitor Show
3. Photo map
3. Photo map
The Exhibitor Show also invites attendees to attach their photo to a large world map to indicate where they are from. The map was first used eight years ago and participation increases each year, reaching more than 500 photos from every state and 60 countries at the 2012 conference. Photographers are stationed at the map to take instant thumbnail photos of attendees. Organizers say the map is an easy conversation-starter as attendees look for others from their area or from cities where they have lived in the past.
Photo: Courtesy of Exhibitor Show
5. Pre-event social media contests
5. Pre-event social media contests
Metropolitan Events & Production created a pre-event networking campaign for the Makeup Shows in Chicago and Orlando last year. Organizers encouraged attendees to upload photos of themselves holding a sign that read "Meet Me at the Makeup Show" and their name, which could then be posted, with the event's hashtag, to Instagram, Twitter, Tumblr, and Facebook. The idea was to create a sense of community and facilitate face recognition as people stepped onto the show floor. Organizers compiled the photos and shared them on the show's social networks. For the Orlando show in November, they added a contest, selecting one participant to win a gift bag.
Photo: Courtesy of the Makeup Show Chicago
7. Photo contests
7. Photo contests
At I.B.M. Connect in January, the company created a Twitter photo contest to encourage the 5,000 attendees to interact with its "I.B.M. Champions," a group of about 75 bloggers, analysts, clients, and business partners who are active on social networks and voluntarily share their experiences with the company's products. The conference welcome packet included a yearbook-style page of photos of the I.B.M. Champions who were at the event. Attendees who took a photo with one of them and posted it to Twitter using the #IBMChamp hashtag were entered in a drawing for prizes. The Champion who had the most photos tweeted was also rewarded with a prize. Organizers met with the Champions before the conference to give them a deeper understanding of content, so they could reinforce key concepts as they interacted with attendees.
Photo: Mitra Sorrells/BizBash
8. Digital business cards
8. Digital business cards
Add some fun and efficiency to the traditional exchange of information by giving your attendees a Poken. The device attaches to a lanyard or key chain and comes in dozens of conversation-starting designs such as a panda bear, a ninja, and a bumble bee (as well as a simple black-and-white model). The device uses near-field communication, so simply tapping two together exchanges the information stored on them, such as contact information, social network profiles, documents, videos, and Web sites. After the event, users plug the Poken into their computer's USB port to see all the people and information collected. It can also sync with mobile devices using the Poken app. Planners can create incentives for people to share their information by using the product's Game Pack.
Photo: Courtesy of Poken
9. Community service activities
9. Community service activities
More than 100 attendees from the Professional Convention Management Association's Convening Leaders conference assembled hygiene kits at Clean the World in Orlando in January. The kits were later donated to a local homeless shelter. Community service projects such as this provide an opportunity for event attendees to work together toward a common goal. For large events, planners can offer a variety of service options that attendees choose from in the registration process. The host city's convention bureau or destination management companies can help to identify community organizations that need assistance. If transportation is an issue, ask about projects that can be done within the meeting space.
Photo: Courtesy of P.C.M.A.
MEDecision contracted with Starbucks to bring the beverage company's staff and equipment to its booth. Organizers estimated they served about 400 drinks per hour during the show.
MEDecision contracted with Starbucks to bring the beverage company's staff and equipment to its booth. Organizers estimated they served about 400 drinks per hour during the show.
Photo: BizBash
Garb
Garb
Garb, a maker of children's golf apparel, brought its new "Garb Rig" to the show. A flat-screen TV mounted in the back of the Jeep Rubicon showed the company's marketing videos, while two drawers underneath held clothing samples. The company is driving the vehicle around the country to junior golf camps and tournaments.
Photo: Mitra Sorrells/BizBash
Pedicabs to carry attendees to and from the convention center included advertising about Dell products and services.
Pedicabs to carry attendees to and from the convention center included advertising about Dell products and services.
Photo: Courtesy of Dell
Sogeti, an information technology services company, created a game using Q.R. codes, and the company's staff promoted it with custom shirts.
Sogeti, an information technology services company, created a game using Q.R. codes, and the company's staff promoted it with custom shirts.
Photo: Brandon Dowling for BizBash
Attendees had vendors sign off on bingo cards, which they could redeem at the end of the event for prizes.
Attendees had vendors sign off on bingo cards, which they could redeem at the end of the event for prizes.
Photo: Sarah Merians
In the dining room, David Stark Design hung 1,750 Edison lightbulbs from the ceiling. They formed numerals that helped guests find their seats among the sea of 417 tables.
In the dining room, David Stark Design hung 1,750 Edison lightbulbs from the ceiling. They formed numerals that helped guests find their seats among the sea of 417 tables.
Photo: Rob Bennett
Instead of going in numerical order at the October 2011 dinner for Boston's Institute of Contemporary Art's anniversary, each table number represented an important year in the museum's 75-year history.
Instead of going in numerical order at the October 2011 dinner for Boston's Institute of Contemporary Art's anniversary, each table number represented an important year in the museum's 75-year history.
Photo: Liz Linder
The cocktail reception took place in the rotunda. Two lounge areas had lamp shades bearing the colorful, horizontal streaks that decorate the facade of the 'Fast Forward ... Inventing the Future' exhibition.
The cocktail reception took place in the rotunda. Two lounge areas had lamp shades bearing the colorful, horizontal streaks that decorate the facade of the "Fast Forward ... Inventing the Future" exhibition.
Photo: JB Spector/Museum of Science and Industry, Chicago
Lamps with rings of real white roses crowned tables.
Lamps with rings of real white roses crowned tables.
Photo: Nancy Behall
All-white lounge areas held lampshades printed with snowflakes; the bases of the lamps appeared to be filled with glistening snow.
All-white lounge areas held lampshades printed with snowflakes; the bases of the lamps appeared to be filled with glistening snow.
Photo: Nancy Behall
Minimal lighting, dark decor, and black drapes over the windows helped create the secretive, speakeasy ambiance organizers wanted.
Minimal lighting, dark decor, and black drapes over the windows helped create the secretive, speakeasy ambiance organizers wanted.
Photo: Angel Tagudin
Rhona Frazin, president and C.E.O. of the Chicago Public Library Foundation, said the planning team aimed to 'bring the library into the space that we were in.' At the end of the evening, guests could take home the Toni Morrison books that topped each table.
Rhona Frazin, president and C.E.O. of the Chicago Public Library Foundation, said the planning team aimed to "bring the library into the space that we were in." At the end of the evening, guests could take home the Toni Morrison books that topped each table.
Photo: Johnny Knight
Centerpieces were illuminated lamps with text from the play.
Centerpieces were illuminated lamps with text from the play.
Photo: Kyle Flubacker
XO laptops replaced flowers as centerpieces in the dining room, flashing images of bouquets and alerting diners to their next course.
XO laptops replaced flowers as centerpieces in the dining room, flashing images of bouquets and alerting diners to their next course.
Photo: Joe Fornabaio for BizBash
Centerpieces were instructed to make eye contact with guests, and communicate only nonverbally.
Centerpieces were instructed to make eye contact with guests, and communicate only nonverbally.
Photo: Nadine Froger Photography
Diffa Trend: Alternative Centerpieces
Diffa Trend: Alternative Centerpieces
The ubiquitous QR code took center stage at the Input Creative Studio table. The illuminated tabletop was cut to resemble a QR code, with neon Lucite towers growing out of the center. Recyclable takeaway containers—a commentary on the temporary nature of digital society—took the place of traditional place settings.
Photo: Ronnie Andren for BizBash
The iPad centerpieces from Keep Interacting can be customized for events.
The iPad centerpieces from Keep Interacting can be customized for events.
Photo: Courtesy of Keep Interacting
David Stark used 6,000 pounds of recycled paper to create topiary centerpieces, oversize chandeliers, and a podium backdrop.
David Stark used 6,000 pounds of recycled paper to create topiary centerpieces, oversize chandeliers, and a podium backdrop.
Photo: Alison Whittington for BizBash
Tru's Vanilla Parfait
Tru's Vanilla Parfait
Desserts at Tru include a vanilla parfait that's served with a surprising monkey sculpture.
Photo: Lettuce Entertain You Inc.
The event had a balloon raffle pop this year. Models in body paint sold balloons for $20, $50, and $100. Each balloon had a number inside that corresponded to a prize.
The event had a balloon raffle pop this year. Models in body paint sold balloons for $20, $50, and $100. Each balloon had a number inside that corresponded to a prize.
Photo: James Kachan for Arash Moallemi
To dress the store's facade, Extra! Extra! attached hundreds of balloons from New York City Balloons to the six-story exterior and highlighted the whimsical decoration with floodlights.
To dress the store's facade, Extra! Extra! attached hundreds of balloons from New York City Balloons to the six-story exterior and highlighted the whimsical decoration with floodlights.
Photo: Liz Brown Photography
Hundreds of balloons from Balloon Trix hung from the ceiling during the V.I.P. dinner. The space changed colour with each course, starting with blue, morphing to pink for the main course, changing to orange for dessert, and ending in red.
Hundreds of balloons from Balloon Trix hung from the ceiling during the V.I.P. dinner. The space changed colour with each course, starting with blue, morphing to pink for the main course, changing to orange for dessert, and ending in red.
Photo: George Pimentel
New Museum of Contemporary Art director Lisa Phillips and gala coordinators Cybele Maylone and Livet Richard commissioned artist Jason Hackenwerth to design balloon sculptures for the museum's annual gala at Cipriani 42nd Street. His whimsical, colorful balloon sculptures, modeled after animals and sea creatures, hung from the ceiling.
New Museum of Contemporary Art director Lisa Phillips and gala coordinators Cybele Maylone and Livet Richard commissioned artist Jason Hackenwerth to design balloon sculptures for the museum's annual gala at Cipriani 42nd Street. His whimsical, colorful balloon sculptures, modeled after animals and sea creatures, hung from the ceiling.
Patrick McMullan
Also at the Courage Forum, guests received long pins to pop balloons that held the desserts.
Also at the Courage Forum, guests received long pins to pop balloons that held the desserts.
Photo: Courtesy of Jennifer Rubell
For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.
For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.
Photo: Jeeyun Lee/BizBash
The press wall got a 3-D look from logo cubes placed at multiple depths.
The press wall got a 3-D look from logo cubes placed at multiple depths.
Photo: Line 8 Photography
Absolut launched a 2011 limited edition bottle on December 1 at Toronto’s TIFF Bell Lightbox. The step-and-repeat employed shelves holding dozens of the new bottles.
Absolut launched a 2011 limited edition bottle on December 1 at Toronto’s TIFF Bell Lightbox. The step-and-repeat employed shelves holding dozens of the new bottles.
Photo: Sonia Recchia/Pimentel Photo
During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.
During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.
Photo: Euan Lampitt of the Mint Agency
A custom step-and-repeat was made out of shelves filled with products and logos.
A custom step-and-repeat was made out of shelves filled with products and logos.
Photo: Courtesy of the Mint Agency
CasaBubble rents inflatable, modular spheres for events. Envisioned by French designers Frédéric Richard and Pierre-Stéphane Dumas, the transparent, pressurized bubbles can be used as V.I.P. areas, pop-up shops, dining spaces, and more in outdoor environments. There are five different models and the structures come with a wooden floor. Solar cells and battery equipment are also available.
CasaBubble rents inflatable, modular spheres for events. Envisioned by French designers Frédéric Richard and Pierre-Stéphane Dumas, the transparent, pressurized bubbles can be used as V.I.P. areas, pop-up shops, dining spaces, and more in outdoor environments. There are five different models and the structures come with a wooden floor. Solar cells and battery equipment are also available.
Photo: Courtesy of CasaBubble
EBay Toy Box
EBay Toy Box
EBay partnered with Toys for Tots to launch its new app at the EBay Toy Box pop-up in the meatpacking district's Gansevoort Plaza. Open December 6 through 9 and produced by Matter and MAS Event & Design, the promotion was housed in a refurbished shipping container.
Photo: Joana Mangune/BizBash
Booze is a surefire hit as a take-home gift. Pinhole Press can create custom-branded bottle labels ($10 for nine; bulk pricing available) for wine or any other type of beverage.
Booze is a surefire hit as a take-home gift. Pinhole Press can create custom-branded bottle labels ($10 for nine; bulk pricing available) for wine or any other type of beverage.
Photo: Courtesy of Pinhole Press
The welcome totes also included a trifold vanity kit. Each day of the conference had its own corresponding pouch of items. The “Get Ready” section included bath salts, an aromatherapy candle, and a box of matches. The “Engage” pouch had a tube of mints, lip balm, and massage cream. The “Glow” pouch featured items intended for use at the gala event, like nail polish, a mirror, and a portable kit with Band-Aids, blotting papers, and fashion tape.
The welcome totes also included a trifold vanity kit. Each day of the conference had its own corresponding pouch of items. The “Get Ready” section included bath salts, an aromatherapy candle, and a box of matches. The “Engage” pouch had a tube of mints, lip balm, and massage cream. The “Glow” pouch featured items intended for use at the gala event, like nail polish, a mirror, and a portable kit with Band-Aids, blotting papers, and fashion tape.
Photo: Readyluck
On the last evening, an “After Glow” kit was placed on guests’ pillows during turndown service. The pouch included a gel eye mask, a foot soak, and a box of hangover remedies like Tylenol, Alka Seltzer, eye drops, and ear plugs.
On the last evening, an “After Glow” kit was placed on guests’ pillows during turndown service. The pouch included a gel eye mask, a foot soak, and a box of hangover remedies like Tylenol, Alka Seltzer, eye drops, and ear plugs.
Photo: Readyluck
Superior Business Solutions offers eco-friendly umbrellas, from $14.98. The customizable rain accessories are made from 100 percent recycled materials.
Superior Business Solutions offers eco-friendly umbrellas, from $14.98. The customizable rain accessories are made from 100 percent recycled materials.
Photo: Courtesy of Factory Direct Promos
For Unicef's Adventures in Wonderland Masquerade Ball, held at Marquee in New York in October, apothecary jars filled with sweets tempted guests with 'Open Me' tags and the name of the candy inside.
For Unicef's Adventures in Wonderland Masquerade Ball, held at Marquee in New York in October, apothecary jars filled with sweets tempted guests with "Open Me" tags and the name of the candy inside.
Photo: Michael Loccisano/Getty Images for Unicef
'Food & Wine' Best New Chefs Event
'Food & Wine' Best New Chefs Event
At the culinary event at New York's Pranna on April 2, large marquee letters spelling out "Food & Wine" surrounded a lounge area.
Photo: Nadia Chaudhury/BizBash
Part of the goal of AMC's Immortal Love pop-up was to build buzz leading up to the February 14 premiere of new shows Immortalized and Freakshow. To drive traffic into the experiential space in New York, the organizers covered the façade with bright colors and signage.
Part of the goal of AMC's Immortal Love pop-up was to build buzz leading up to the February 14 premiere of new shows Immortalized and Freakshow. To drive traffic into the experiential space in New York, the organizers covered the façade with bright colors and signage.
Photo: Kyle Dean Reinford
Colorful arrows (and some smiley faces, for added pep) led guests to the festive event.
Colorful arrows (and some smiley faces, for added pep) led guests to the festive event.
Photo: Sonja Garnitschnig
Instead of, or in addition to, traditional flowers, some couples are incorporating paper floral backdrops into their wedding decor. Lil Epic Event Design in Chicago provides such structures.
Instead of, or in addition to, traditional flowers, some couples are incorporating paper floral backdrops into their wedding decor. Lil Epic Event Design in Chicago provides such structures.
Photo: WojoImage
San Francisco firm Events of Distinction incorporates custom fabrics based on clients’ preferences into bar façades, lounge furniture, and pillows for receptions.
San Francisco firm Events of Distinction incorporates custom fabrics based on clients’ preferences into bar façades, lounge furniture, and pillows for receptions.
Photo: Courtesy of Events of Distinction
Austin, Texas-based Caplan Miller Events set up a personalized whiskey bar cart in honor of the groom at a wedding at the Four Seasons Austin.
Austin, Texas-based Caplan Miller Events set up a personalized whiskey bar cart in honor of the groom at a wedding at the Four Seasons Austin.
Photo: Courtesy of Caplan Miller Events
1. New York Edition
1. New York Edition

New York Edition, the city’s first outpost of Ian Schrager’s stylish luxury concept for Marriott, opened in May in the former clock tower headquarters for the Metropolitan Life Insurance Company overlooking Madison Square Park. Designed by David Rockwell, the 273-room hotel mixes period details like the original windows with a streamlined residential aesthetic. The property has 2,100 square feet of meeting and event space. Three of its studio spaces can be combined to seat 102 guests theater-style or 80 banquet-style. There is a prefunction space for receptions as well as a 14-person boardroom. Additionally, three 1,350-square-foot penthouses are available for events. Chef Jason Atherton’s the Clocktower restaurant, a partnership with restaurateur Stephen Starr, will plan custom menus for events.

Photo: Nikolas Koenig
2. Meet on Chrystie
2. Meet on Chrystie

The funky meeting and event space Meet on Chrystie opened in late February from two venue veterans, Marc and Sara Schiller. Under the belief that the city did not need another white-box meeting space, the Schillers designed a Lower East Side venue as a salon-like space with engaging design such as custom patterned wallpaper to a crystal chandelier covered in wax. Clear, doughnut-like lighting fixtures can be stuffed with trinkets for subtle branding opportunities. The space, available for full or partial buyout, has about 3,600 square feet and seats 80 or holds 200 for receptions. It offers audiovisual equipment such as drop-down HD presentation screens, built-in surround sound, and Wi-Fi as well as soundproof dividers for the rooms. Its unique features include an open kitchen, where guests can serve themselves beverages from a glass-front refrigerator.

Photo: Nathan Kraxberger Photography
3. Upper Story by Charlie Palmer
3. Upper Story by Charlie Palmer

Located on the 14th floor of the D&D Building in Midtown, the event venue Upper Story by Charlie Palmer has taken over the famed chef’s former Astra space. Following a renovation, the 2,700-square-foot space seats 160 or holds 300 for receptions and can be divided for smaller events. It also boasts a 1,000-square-foot balcony that overlooks the 59th Street Bridge. The site comes with audiovisual equipment as well as a greenroom/bridal suite. It opened in January.

Photo: Maggie Marguerite Inc
4. Hudson Garden Grill
4. Hudson Garden Grill

Hudson Garden Grill from Stephen Starr Events opened in April at the New York Botanical Garden. It is the garden’s first full-service, sit-down eatery and serves New American cuisine with ingredients from Hudson Valley farms and other regional producers. Bentel & Bentel designed the space, which includes red oak wall panels made from the garden’s own trees that fell during Hurricane Sandy. The space seats 200 guests—120 on a patio and 80 indoors—and is available for private events.

Photo: Steve Legato
5. Atwood Kitchen & Bar Room
5. Atwood Kitchen & Bar Room

Atwood Kitchen & Bar Room, an American restaurant from Rivergate Hospitality, opened in Midtown in February. Serving a seasonal menu as well as an extensive craft beer and cocktail list, the 3,750-square-foot space also has a private dining area on its second floor called the Chamber Room. For private events, the second-floor Chamber Room is reached through an entry disguised by bookshelf-inspired wallpaper. The space has velvet chairs, bench-style seating, and cocktail tables. It seats about 25 for dinner or holds 35 for receptions. Both the first and second floors are separately available for events, as well as a full venue buyout. There are 100 seats total split over the two levels.

Photo: Oleg March
6. WestHouse
6. WestHouse

WestHouse, a 172-room luxury hotel in Midtown, finished renovations to its Den, a lobby-level bar with a speakeasy design, in April. The hotel, which opened in January 2014, features interiors from Jeffrey Beers International that combine Art Deco inspiration with feminizing touches like draped gold necklaces on the wall sconces. The 23rd-floor club level offers space for both informal and formal meetings. The residential-like space has communal tables, an open kitchen with a long central island, and sofas and ottomans in groupings. A private dining room seats eight and comes with audiovisual equipment for meetings. The adjacent terrace, which opened in August, has views of Times Square and holds 40 for receptions. The entire space seats 95 or holds 200 for receptions. A penthouse can host small gatherings of about 10 people.

Photo: Courtesy of WestHouse
7. The Milling Room
7. The Milling Room

Located in a courtyard of what was once the lobby of the Endicott Hotel, the Milling Room is an American restaurant with ample space for private events. The Upper West Side venue features 30-foot ceilings, a massive skylight, and industrial design elements such as exposed ducts, painted brick walls, and wrought-iron columns. The dramatic Main Dining Room seats 130 or holds 200 for receptions; within the room is the 40-seat semiprivate area called the Fireplace after its fireplace surrounded by antique terra-cotta tiles. The private Endicott Room seats 24 or holds 35 for receptions, and the Tavern holds 65 for receptions. Buyouts are available. The venue opened in December 2014.

Photo: Courtesy of The Milling Room
8. Z NYC Hotel
8. Z NYC Hotel

Z NYC Hotel in Long Island City redesigned its lower-level restaurant and lounge space and brought in a new restaurant concept. The new restaurant, Villa Enrico, opened in May and focuses on Italian seafood and fresh pastas. The space seats 120 or holds 200 for receptions. For semiprivate dinners, drapes can section off areas of the dining room. The redesign also moved the bar to the front room in a dedicated lounge space, where the owners also added a sushi bar. Large groups can also meet on the rooftop, which has panoramic views of the Manhattan skyline; it holds 200 for receptions. The hotel also has a 500-square-foot meeting room.

Photo: Courtesy of Z NYC Hotel
9. 287 Gallery
9. 287 Gallery

The Chelsea event space 287 Gallery opened in late April, offering a loftlike industrial environment with exposed brick walls, 12-foot ceilings, and an adjoining patio. Its amenities include built-in sound and lighting as well as trussing, high-speed Internet, and extensive back-of-house space for storage or catering prep. The venue holds as many as 150 for receptions or 75 for seated events.

Photo: Courtesy of 287 Gallery
10. Lazy Point
10. Lazy Point

The cocktail bar Lazy Point offers an urban beach house setting, taking inspiration from its namesake spot on Long Island’s East End. The bar, which seats 70, features design details such as weathered sea-green wood floors, whitewashed beach chairs, and beach-theme photographs from the Montauk photographer James Katsipis. The menu of craft cocktails from Jeremy Strawn includes the Bramble Rose made with Hayman’s Gin, lemon, and house-made rose jam, as well as drinks made with a house-infused pistachio vodka. The space opened in March.

Photo: Courtesy of Lazy Point
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Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
Industry Insiders
Turning Corporate Messaging Into Human Storytelling
As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives.
Meetings
How RenderATL Is Redefining the Concept of Tech Conferences
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Industry Insiders
Satisfying the Content Creators in Your Crowd
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The signage at the event tied into the product's creative campaign, which used black and white with a pop of yellow.
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Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Here’s a look at some steal-worthy ideas we spotted in June 2025.
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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Turning Corporate Messaging Into Human Storytelling
A thoughtful approach to content, design, and production
Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
Meetings
How RenderATL Is Redefining the Concept of Tech Conferences
The three-day event featured a playful carnival theme along with a programming lineup of workshops, panels, and networking opportunities.
As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives.
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Satisfying the Content Creators in Your Crowd
Support your content-creating attendees by following these three rules.
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Sports
Fit for Events: 15 Hotels With Next-Level Sports Amenities for Groups
These properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.
Caribe Royale Orlando | Orlando
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Off the Sidelines: 10 Ways to Turn Soccer Hype Into Brand Heat
Soccer is stealing the spotlight in 2025. With the FIFA Club World Cup on the horizon, these 10 experiences bring the match-day energy to your next event.
Soccer Activations by Interactive Entertainment Group
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Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Sponsored
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Producing one of Las Vegas’s most exclusive and logistically complex race-weekend venues takes more than celebrity chefs and stunning views—it requires a 500-person team and the precision of a pit crew.
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Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.
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From Run Sheet to Impact with Storytelling Design
Elevate your event with Storytelling Design that drives real audience impact.
Reframing the attendee experience, ALPFA's main stage applied Storytelling Design to guide emotion, align messaging, and create an intentional story arc across the entire event.
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