Topman, the British fashion brand that has a store on Michigan Avenue, brought back its "Live Screen Printing" activation. Guests could customize T-shirts or tote bags with a variety of prints.
As in previous years—and as at other music festivals—guests waited in long lines to receive the custom tote bags and T-shirts.
Ray-Ban and Vice magazine teamed up on an another custom T-shirt activation—but guests could bypass the line by participating in a musical activity. Anyone who stepped into a live recording booth and sang along to Aloe Blacc's "I Need a Dollar" got a pass to step right up to the station.
The T-shirts all said "Speak the Truth," and guests could customize the statements that were printed below. One guest elected to have printed: "I still have stuffed animals," while another chose, "I am in the fast lane following my dreams."
Several brands used games to engage Pitchfork-goers. Coffee brand Café Bustelo, for example, had a prize wheel at its Café Bustelo Experience. Depending on the section the wheel landed on, guests could take home branded sunglasses, fanny packs, or other goods. The activation was produced by BMF Media Group.
Dark Horse Wine also had a prize wheel at its tent in the V.I.P. area. Guests could win prizes including an entire case of wine.
On the festival's main grounds, the wine brand also had a tent where guests could apply silvery, temporary tattoos featuring Dark Horse's logo.
Local beer company Goose Island made custom periscopes, set back from the main stages, that let guests peer at the festival crowds near the stages.
Whole Foods hosted a miniature market selling fruits and other snacks on festival grounds. There was also a station with complimentary amenities such as sunscreen, hair ties and bobby pins, and scented sprays with labels such as "Mosh Pit Mint." A sign near the station read: "Refresh yourself before you wreck yourself."
Several brands created interactive photo opportunities. At one such activation, guests stuck their heads into a billboard advertising Lifeway Kefir. Nearby, the brand doled out free samples of its vanilla and green-tea-raspberry frozen Kefir bars.
Whole Foods' photo op let guests pose in bright frames that appeared to grow out of a garden box.
Who knew carpet samples could come in handy at a music festival? Chicago-based carpet company Flor handed out some 5,000 squares of carpet so that guests could make their own carpeted seating areas on the grass. When the weather turned stormy on Saturday, guests used the carpets to cover muddy spots on festival grounds.
Off site but near festival grounds, Soho House Chicago teamed up with food website and mobile app the Infatuation to host an Ice Cream Social for festivalgoers on Friday. The event included a complimentary D.I.Y. sundae bar, where toppings inspired by the hotel's eateries included melon, basil, and bits of apple pie.
Outside at a mini market, guests could design their own parasols to take along to the festival on the hot, sunny day.
More subtle Motorla logos appeared on the wood that decorated the bar.
15. Skincare brand La Roche-Posay's street promotion in June brought a colorful suspended installation of branded umbrellas to New York's Madison Square Park.
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Mustang Monument Wild Horse Eco-Retreat officially opened in Nevada this month and offers a Luxury California Wagon Trail Sleep Out. Guests sleep in luxury wagons, and dinner is cooked in a fireside cauldron while local Native Americans tell stories about their culture. Elsewhere within its 900 square miles the venue can accommodate 40 guests in a combination of cabins and hand-painted teepees. For meetings, staffers can transform the on-site "Wild West Saloon" into a boardroom or theater-style setting, and breakout and brainstorming activities can take place in the teepees. Teambuilding activities include horseback riding, off-road driving in buggies, and target shooting.
An dramatic art installation was made from multicolor neon ribbons at PopSugar and ShopStyle's Cabana Club hotel takeover. The piece was a collaboration with the Las Vegas festival Life Is Beautiful.
The charity hosted its fund-raiser at the Andrew W. Mellon Auditorium in Washington on May 8. Ridgewells handled catering, and festive menu items included pours of champagne over popsicles for dessert cocktails.
Chicago's Steppenwolf Theater hosted its annual gala on May 9. Inspired by the setting of the then-current production The Way West, Event Creative's decor was inspired by a home in England, and the tabletop centerpieces were designed to look like window boxes.
At a preview of Adam Lippes for Target collection in August, David Stark Designs used buffalo plaid blankets, pillows, travel bags, and other items in rooftop picnic at New York’s 620 Loft & Garden. The products were not just for show: Guests used them during the event.
Sugar Factory, the restaurant and candy emporium, used its confections in a number of topiary-like candy arrangements that served as centerpieces at the July opening of its Ocean Drive location in Miami. Gummy bears, gum drops, lollipops, and other candies figured into the decor. Live It Productions produced the event.
On June 4, the SickKids Foundation hosted its 14th annual “Scrubs in the City” benefit at Evergreen Brick Works in Toronto. At the end of the night, a food trunk gave guests a taste of next year's theme: "London Is Calling." The truck had the date of next year's event written on its side.
Chef Ari Taymor led a demo, which guests could see clearly thanks to reflective mirrors above the station.
The Yards hosted its second annual Side Yards at Yards Park on November 7 in Washington. The sideshow spectacle featured three stages of entertainment by Circus of Wonders, and a variety of hanging umbrellas were part of the event's decor.
The event design called for intimate seating groups rather than large dinner rounds.
At the top of the domed tent, projections and gobos created a stained-glass look. Underneath, Todd Events affixed sheet vinyl in various colors over a clear section of the tent to continue the visual.
![At the entrance to the event, a lemonade stand offered blueberry-lemon-vodka cocktails. During the tasting, planners tried the cocktail and it inspired the evening's overall theme. '[The catering team] came up with a couple lemon cocktails and we fell in love with that one,' Kite said. 'We started saying, 'At the after-party, we should have a hot dog stand, and we should have a newsstand, and we should have a bus stop.' All of these things just started to emerge in our conversations about what would be on an urban street if we could put it there [in the hotel].'](https://img.bizbash.com/files/base/bizbash/bzb/image/2014/05/american_cancer_society_discovery_ball_2014_1274_0185.png?auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)
