Big logo (deco, display)

To use its logo as a functional part of the evening, AOL crafted a large, letter-shaped structure that held snacks packaged in tubes by caterer Pinch Food Design.

In the Monday night drizzle, the crowd of media buyers trooped to Central Park's Wollman Rink for Fox's annual bash. Angel City Designs worked with the network's vice president of special events, Tomiko Iwata, to produce the affair, which included a large topiary of the Fox logo.

As the night wore on, the sand was filled with the imprint of the American  Express logo from the flip-flops.

The American Express name appeared on the top and bottom of the flip-flops given to each guest.

An enormous hedge—comprised of vines, boxwood, daisies, Vanda orchids, and calla lilies—stood in one area of the event and served as an unofficial step-and-repeat for many guests.

To showcase and incorporate its latest advertising campaign into the event on Wednesday evening, Oxygen parked a bus covered with brand graphics outside the Dream Downtown. Large balloons filled the upper deck, a machine blew bubbles over the entrance carpet, and female staffers dressed as "Generation O" girls cheered when guests arrived.

At the Bonus award winners' reception, a clean white logo decorated hedging.