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SCENO

July 8, 2015
Microsoft enlisted Pacific Northwest-based creative and digital agency Roundhouse to create a public activation in San Francisco’s financial district called the Infinity Room in April 2014. The experience allowed visitors to visualize data generated by the company’s latest technology.
Microsoft enlisted Pacific Northwest-based creative and digital agency Roundhouse to create a public activation in San Francisco’s financial district called the Infinity Room in April 2014. The experience allowed visitors to visualize data generated by the company’s latest technology.
Photo: Courtesy of Roundhouse
California-based company the Ave created custom Converse sneakers for Advertising Week attendees in New York in fall 2014 using printing technology and Microsoft’s Surface tablets. The finished shoes were covered in a cityscape design and Microsoft logo.
California-based company the Ave created custom Converse sneakers for Advertising Week attendees in New York in fall 2014 using printing technology and Microsoft’s Surface tablets. The finished shoes were covered in a cityscape design and Microsoft logo.
Photo: Cornelia Stiles/BizBash
For the first time, planners incorporated video content into the decor. There were two 18-foot towers with an illuminated event logo and screens that rotated images of past Washington National Opera performances in German as well as images of German architecture and art to honor the culture of the host venue.
For the first time, planners incorporated video content into the decor. There were two 18-foot towers with an illuminated event logo and screens that rotated images of past Washington National Opera performances in German as well as images of German architecture and art to honor the culture of the host venue.
Photo: Yassine El Mansouri
Private Event by Preston Bailey
Private Event by Preston Bailey
"I love creating a unique place for guests to congregate and enjoy one another, so I thought, why not create a massive floral carpet that would serve both as a beautiful focal point and a gathering area? I designed a 'carpet' and filled it with hundreds of beautiful blooms and then covered it with Plexiglas. The result was a statement piece that allowed guests to dance on air." —Preston Bailey
Photo: Courtesy of PrestonBailey.com/John Labbe
The centerpiece of the cocktail section was an enormous sign depicting the event's arrowhead symbol and tagline. Oversize illuminated arrows pointed outward from this point, guiding guests to sections themed around the issues the foundation works on.
The centerpiece of the cocktail section was an enormous sign depicting the event's arrowhead symbol and tagline. Oversize illuminated arrows pointed outward from this point, guiding guests to sections themed around the issues the foundation works on.
Photo: Keith Sirchio for BizBash
In late June, Wearable Experiments unveiled its Netherlands Fan Jersey for fans of the Dutch Ladies Sevens rugby team. The shirt is embedded with haptic feedback motors that transmit the emotion and action of the game in real time to the person wearing it. Using Bluetooth low energy, the shirt can transmit feelings of impact, heartbeat, exhaustion, adrenaline, and excitement.
In late June, Wearable Experiments unveiled its Netherlands Fan Jersey for fans of the Dutch Ladies Sevens rugby team. The shirt is embedded with haptic feedback motors that transmit the emotion and action of the game in real time to the person wearing it. Using Bluetooth low energy, the shirt can transmit feelings of impact, heartbeat, exhaustion, adrenaline, and excitement.
Photo: Ross Asdourian
Smartwater's space aimed to reflect the brand's natural water purification process, which is mirrored after rain clouds. The fluffy fixtures lit up like a storm above the simple table setting.
Smartwater's space aimed to reflect the brand's natural water purification process, which is mirrored after rain clouds. The fluffy fixtures lit up like a storm above the simple table setting.
Photo: Cornelia Stiles/BizBash
De Nolet Presented by Ketel One Vodka
De Nolet Presented by Ketel One Vodka

At Ketel One vodka's De Nolet event, guests watched as New York-based artist Shaun El C. Leonardo staged a wrestling performance in a ring strewn with rose petals.

Photo: Ian Witlen for BizBash
Official VH1 & Scope Party
Official VH1 & Scope Party

The Official VH1 & Scope Party, now in its third year, incorporated the event's plus-shaped logo into the stage design and lighting. VH1 and parent company Viacom produced the event, which was held at Mansion nightclub on December 5. The plus signs were made up of nexus light squares and would flash, show patterns, or change color to suit the music.

Photo: Michele Eve Photography for BizBash
The Teepee Project
The Teepee Project

The Teepee Project, featuring two 22-foot hand-painted teepees by artists Jen Stark and Misaki Kawai, were on display at Mondrian South Beach from December 2 to 14. The hotel launched the project with a dinner party on the property.

Photo: BFA NYC
Above the Solutions Showcase, colorful, chandelier-like signage indicated the five topical areas of the floor.
Above the Solutions Showcase, colorful, chandelier-like signage indicated the five topical areas of the floor.
Photo: Courtesy of Dell
The decor at this year's Whitney Museum of American Art gala in New York emphasized materials familiar to artists, such as paintbrushes and sketch pads. Playful centerpieces included table numbers imprinted on silver paint cans.
The decor at this year's Whitney Museum of American Art gala in New York emphasized materials familiar to artists, such as paintbrushes and sketch pads. Playful centerpieces included table numbers imprinted on silver paint cans.
Photo: Nadia Chaudhury/BizBash
Latest in Home
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
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Northern Trust Open and TaylorMade Golf hosted a drive-in movie screening during Oscar week in Los Angeles. But instead of watching from their cars, the crowd of about 400 watched from golf carts.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
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Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
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Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
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Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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The Talbott Hotel
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Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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