SCENO

July 8, 2015

Microsoft enlisted Pacific Northwest-based creative and digital agency Roundhouse to create a public activation in San Francisco’s financial district called the Infinity Room in April 2014. The experience allowed visitors to visualize data generated by the company’s latest technology.

Photo: Courtesy of Roundhouse

California-based company the Ave created custom Converse sneakers for Advertising Week attendees in New York in fall 2014 using printing technology and Microsoft’s Surface tablets. The finished shoes were covered in a cityscape design and Microsoft logo.

Photo: Cornelia Stiles/BizBash

For the first time, planners incorporated video content into the decor. There were two 18-foot towers with an illuminated event logo and screens that rotated images of past Washington National Opera performances in German as well as images of German architecture and art to honor the culture of the host venue.

Photo: Yassine El Mansouri

Private Event by Preston Bailey

"I love creating a unique place for guests to congregate and enjoy one another, so I thought, why not create a massive floral carpet that would serve both as a beautiful focal point and a gathering area? I designed a 'carpet' and filled it with hundreds of beautiful blooms and then covered it with Plexiglas. The result was a statement piece that allowed guests to dance on air." —Preston Bailey

Photo: Courtesy of PrestonBailey.com/John Labbe

The centerpiece of the cocktail section was an enormous sign depicting the event's arrowhead symbol and tagline. Oversize illuminated arrows pointed outward from this point, guiding guests to sections themed around the issues the foundation works on.

Photo: Keith Sirchio for BizBash

In late June, Wearable Experiments unveiled its Netherlands Fan Jersey for fans of the Dutch Ladies Sevens rugby team. The shirt is embedded with haptic feedback motors that transmit the emotion and action of the game in real time to the person wearing it. Using Bluetooth low energy, the shirt can transmit feelings of impact, heartbeat, exhaustion, adrenaline, and excitement.

Photo: Ross Asdourian

Smartwater's space aimed to reflect the brand's natural water purification process, which is mirrored after rain clouds. The fluffy fixtures lit up like a storm above the simple table setting.

Photo: Cornelia Stiles/BizBash

De Nolet Presented by Ketel One Vodka

At Ketel One vodka's De Nolet event, guests watched as New York-based artist Shaun El C. Leonardo staged a wrestling performance in a ring strewn with rose petals.

Photo: Ian Witlen for BizBash

Official VH1 & Scope Party

The Official VH1 & Scope Party, now in its third year, incorporated the event's plus-shaped logo into the stage design and lighting. VH1 and parent company Viacom produced the event, which was held at Mansion nightclub on December 5. The plus signs were made up of nexus light squares and would flash, show patterns, or change color to suit the music.

Photo: Michele Eve Photography for BizBash

The Teepee Project

The Teepee Project, featuring two 22-foot hand-painted teepees by artists Jen Stark and Misaki Kawai, were on display at Mondrian South Beach from December 2 to 14. The hotel launched the project with a dinner party on the property.

Photo: BFA NYC

Above the Solutions Showcase, colorful, chandelier-like signage indicated the five topical areas of the floor.

Photo: Courtesy of Dell

The decor at this year's Whitney Museum of American Art gala in New York emphasized materials familiar to artists, such as paintbrushes and sketch pads. Playful centerpieces included table numbers imprinted on silver paint cans.

Photo: Nadia Chaudhury/BizBash