Ideas

July 13, 2015
Event professionals cite weather problems, technology failures, check-in confusion, and red carpet disorganization as among the issues that keep them up at night.
Event professionals cite weather problems, technology failures, check-in confusion, and red carpet disorganization as among the issues that keep them up at night.
Photo: Theo Wargo/USA Network
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Event professionals cite weather problems, technology failures, check-in confusion, and red carpet disorganization as among the issues that keep them up at night.
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Catalyst Teambuilding Events offers the BeatsWork program, which transforms a group into a giant percussion band with each person playing a part, in time and on cue.
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Team Building
At last year’s Sundance Film Festival, Abel McCallister Designs created a movie-themed space for Chase Sapphire. Interactive photo booth installations allowed visitors to enter the worlds of well-known films that originally premiered at the festival, including Dogtown and Z-Boys. The photo station had guests stand on a skateboard set next to a sideways backdrop of Santa Monica beach; the printed photographs were then turned horizontally to make it look like guests were captured mid-trick on a skateboard ramp.
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Photo Booth Ideas
At the long-term pop-up Samsung Studio L.A., hosts Bill and Giuliana Rancic partnered with Top Chef's Marcel Vigneron to lead guests through a cooking experience. The chef used Samsung appliances in the pop-up kitchen for the cooking demo, and attendees followed along using appliances at their own long tables arranged classroom-style.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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