This year’s Opera Ball, a benefit for the Washington National Opera, took place at the Residence of the German Ambassador in June. For the first time, planners incorporated video content into the decor. There were two 18-foot towers with an illuminated event logo and screens that rotated images of past Washington National Opera performances in German as well as images of German architecture and art to honor the culture of the host venue. The event's logo for this year also was incorporated into the towers.
The game show's wrap party had a '70s theme in 2011, and guests danced on a colorful, light-up dance floor. The Los Angeles bash was produced and designed by Poko Event Productions.
Alere used circular structures in a tunnellike design to emphasize that its services support a continuum of care.
To emphasize its theme of “Connected Care in Action,” Medecision had dancers clad in bright bodysuits playing Just Dance 2014 on an Xbox One. The dancers wore Fitbit tracking devices, and attendees could enter for a chance to win a game system by guessing the total number of steps the dancers would take during the conference.
Sunquest used 16-foot string curtains to create semiprivate meeting areas in two corners of its booth.
The Bachelors Lounge, a cigar speakeasy at The Ritz-Carlton, Bachelor Gulch in Beaver Creek, Colorado, has introduced a Vaportini to its menu. The innovative twist on the classic Martini allows guests to consume alcohol vapor. The alcohol vaporizer has a glass sphere with a hole for a straw used to inhale the vapor, which is produced from liquor that is heated with a candle.
Pandora hosted a free invitation-only concert event in Los Angeles known as Summer Crush—in the middle of a 100-degree heatwave in August. Anticipating the weather, the team worked with AEG and city planners to secure the L.A. Convention Center West Hall for offsite check-in and holding out of the heat. Organizers also arranged for 18 self-contained misters, a water truck on standby, and a Chevron activation in the form of a mini gas station with custom-designed pumps that distributed water into branded bottles.
Color-blocked boxes of Patrón tequila served as a photo backdrop at the Art of Patrón event in May at LA River Studios in Los Angeles. In another layer of product display, models wore dresses made from Patrón boxes, corks, tissue paper, and recipe booklets. Photographer John Ganun of Scenario Photography created the backdrop, and Abel McCallister Designs produced the event.
French cognac brand Martell celebrated its 300th anniversary on an unoccupied floor of One World Trade Center September 16. A wall of greenery bore the message “tweet to enter” in front of a private room. Select guests who tweeted using the #Martell300 hashtag were granted entry.
From September 24 to 26, alcohol delivery service Minibar and St. Germain liqueur teamed up to provide companies and residents in Manhattan and Brooklyn with "biketenders." Those who requested the service on the Minibar website or app were greeted by local mixologists peddling on custom-built, vintage-style bicycles who prepared carafes of St. Germain's signature cocktails for $33.
NBC partnered with LeadDog Marketing Group to produce interactive fan experiences to promote new fall shows. The activation for new crime-mystery drama Blindspot, which came to Times Square September 19 and 20, featured an on-site tattoo bar. Visitors were able to get temporary half-sleeves inspired by the show.
Now available in Toronto through the Idea Hunter, Original Beverage Toppers are edible disks that can be branded with corporate logos, colors, and taglines. The discs float on top of hot, cold, iced, or frozen drinks and are easy to apply.
For a recent event at the Perot Museum of Science and Nature in Dallas, Wolfgang Puck Catering employed a "chef shadowbox." Meant to provide a strong visual behind a more standard food station, a chef in a shadowbox prepared appetizers as guests looked on.
To promote health and wellness, Bonnaroo organizers expanded its yoga program in 2013, offering a variety of classes each day including vinyasa and meditative yoga.
The ninth annual Outside Lands music festival took place August 5 to 7 at Golden Gate Park in San Francisco. The Heineken House activation, created by Heineken and the Corso Agency, offered a digital graffiti wall with shareable photo experiences for consumers. Guests posed for a picture and then "tagged" the image with logos and stencils. Pictures could be sent via email, printed, or shared over social channels.
Canadian Tire's "Red Door to Rio" activation enables real-time communications between Canada's Olympic athletes in Rio and their fans in the Toronto area. The activation, which debuted at the Canadian Broadcasting Centre on August 8, was produced by WonderMakr and features two doors made of Canadian pine.
