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Indie Music Week

September 15, 2015
Signposts high above the crowds detailed each station's chef and menu.
Signposts high above the crowds detailed each station's chef and menu.
Photo: Jessica Torossian for BizBash
Colorful arrows (and some smiley faces, for added pep) led guests to the festive event.
Colorful arrows (and some smiley faces, for added pep) led guests to the festive event.
Photo: Sonja Garnitschnig
Adhesive signage placed on the walls helped direct guests around the space.
Adhesive signage placed on the walls helped direct guests around the space.
Photo: Nadia Chaudhury/BizBash
Fox Emmy Party
Fox Emmy Party
Working with Fox's Bob Stillo, Russell Harris Event Group produced the Fox Emmy party at Soleto Trattoria and Pizzaria in Los Angeles last September. The Russell Harris team described the event as having a "Restoration Hardware-esque" look, with design by Thomas Ford. A Ford-designed sculpture used old-fashioned sign letters, metal numbers, and plexiglass signage to represent the three hosting networks: Fox Broadcasting, 20th Century Fox, and the FX channel.
Photo: Dan Scott/American Image Gallery
Signs were inspired by the classic TV show.
Signs were inspired by the classic TV show.
Photo: Travis Farrenkopf & Michael Young
Guests at the Block could make friends with BlackBerry Messenger or scan the bar code displayed on signs throughout event venues to get set times for performances and information about the after-party venue.
Guests at the Block could make friends with BlackBerry Messenger or scan the bar code displayed on signs throughout event venues to get set times for performances and information about the after-party venue.
Photo: BizBash
Opera Ball
Opera Ball

This year’s Opera Ball, a benefit for the Washington National Opera, took place at the Residence of the German Ambassador in June. For the first time, planners incorporated video content into the decor. There were two 18-foot towers with an illuminated event logo and screens that rotated images of past Washington National Opera performances in German as well as images of German architecture and art to honor the culture of the host venue. The event's logo for this year also was incorporated into the towers.

Photo: Yassine El Mansouri
'The Price Is Right' Wrap Party
'The Price Is Right' Wrap Party

The game show's wrap party had a '70s theme in 2011, and guests danced on a colorful, light-up dance floor. The Los Angeles bash was produced and designed by Poko Event Productions.

Photo: Line 8 Photography. All rights reserved.
4. Alere
4. Alere

Alere used circular structures in a tunnellike design to emphasize that its services support a continuum of care.

Photo: Kayla Hernandez for BizBash
7. Medecision
7. Medecision

To emphasize its theme of “Connected Care in Action,” Medecision had dancers clad in bright bodysuits playing Just Dance 2014 on an Xbox One. The dancers wore Fitbit tracking devices, and attendees could enter for a chance to win a game system by guessing the total number of steps the dancers would take during the conference.

Photo: Kayla Hernandez for BizBash
1. Sunquest
1. Sunquest

Sunquest used 16-foot string curtains to create semiprivate meeting areas in two corners of its booth.

Photo: Kayla Hernandez for BizBash
Vaportini
Vaportini

The Bachelors Lounge, a cigar speakeasy at The Ritz-Carlton, Bachelor Gulch in Beaver Creek, Colorado, has introduced a Vaportini to its menu. The innovative twist on the classic Martini allows guests to consume alcohol vapor. The alcohol vaporizer has a glass sphere with a hole for a straw used to inhale the vapor, which is produced from liquor that is heated with a candle.

Photo: Courtesy of The Ritz-Carlton, Bachelor Gulch
Problem: Hot Weather on Event Day
Problem: Hot Weather on Event Day

Pandora hosted a free invitation-only concert event in Los Angeles known as Summer Crush—in the middle of a 100-degree heatwave in August. Anticipating the weather, the team worked with AEG and city planners to secure the L.A. Convention Center West Hall for offsite check-in and holding out of the heat. Organizers also arranged for 18 self-contained misters, a water truck on standby, and a Chevron activation in the form of a mini gas station with custom-designed pumps that distributed water into branded bottles. 

Photo: Vero Image
Patrón
Patrón

Color-blocked boxes of Patrón tequila served as a photo backdrop at the Art of Patrón event in May at LA River Studios in Los Angeles. In another layer of product display, models wore dresses made from Patrón boxes, corks, tissue paper, and recipe booklets. Photographer John Ganun of Scenario Photography created the backdrop, and Abel McCallister Designs produced the event.

Photo: Courtesy of Patron
Johnnie Walker hosted its House of Walker tasting and education events last fall in Austin, Texas. As they arrived, all social media influencer guests received cards embedded with R.F.I.D. tags that allowed them tastes at each of the six stations. Guests could link their cards to their social accounts to enable easy sharing, and a highly visual and personal welcome message appeared when guests put their cards into designated slots at the tasting mats.
Johnnie Walker hosted its House of Walker tasting and education events last fall in Austin, Texas. As they arrived, all social media influencer guests received cards embedded with R.F.I.D. tags that allowed them tastes at each of the six stations. Guests could link their cards to their social accounts to enable easy sharing, and a highly visual and personal welcome message appeared when guests put their cards into designated slots at the tasting mats.
Photo: Nadia Chaudhury/BizBash
Martell 300th Anniversary
Martell 300th Anniversary

French cognac brand Martell celebrated its 300th anniversary on an unoccupied floor of One World Trade Center September 16. A wall of greenery bore the message “tweet to enter” in front of a private room. Select guests who tweeted using the #Martell300 hashtag were granted entry.

Photo: Kent Miller
Minibar's Traveling Bartenders
Minibar's Traveling Bartenders

From September 24 to 26, alcohol delivery service Minibar and St. Germain liqueur teamed up to provide companies and residents in Manhattan and Brooklyn with "biketenders." Those who requested the service on the Minibar website or app were greeted by local mixologists peddling on custom-built, vintage-style bicycles who prepared carafes of St. Germain's signature cocktails for $33.

Photo: Courtesy of St. Germain
'Blindspot' Activation
'Blindspot' Activation

NBC partnered with LeadDog Marketing Group to produce interactive fan experiences to promote new fall shows. The activation for new crime-mystery drama Blindspot, which came to Times Square September 19 and 20, featured an on-site tattoo bar. Visitors were able to get temporary half-sleeves inspired by the show.

Photo: Courtesy of LeadDog Marketing Group
Cheers to This
Cheers to This

Now available in Toronto through the Idea Hunter, Original Beverage Toppers are edible disks that can be branded with corporate logos, colors, and taglines. The discs float on top of hot, cold, iced, or frozen drinks and are easy to apply.

Photo: Courtesy of the Idea Hunter
Oversize letters spelled out the name of the festival and served as a popular photo backdrop.
Oversize letters spelled out the name of the festival and served as a popular photo backdrop.
Photo: FilmMagic
The vacant Town Lodge was transformed into an “Art Motel” pop-up experience.
The vacant Town Lodge was transformed into an “Art Motel” pop-up experience.
Photo: FilmMagic
Attendees lounged under shade structures at the festival.
Attendees lounged under shade structures at the festival.
Photo: FilmMagic
A large-scale artwork on a building façade by street artist D*Face, originally created for the festival's inaugural year, towered over attendees.
A large-scale artwork on a building façade by street artist D*Face, originally created for the festival's inaugural year, towered over attendees.
Photo: FilmMagic
Wolfgang Puck Catering's Chef Shadowboxes
Wolfgang Puck Catering's Chef Shadowboxes

For a recent event at the Perot Museum of Science and Nature in Dallas, Wolfgang Puck Catering employed a "chef shadowbox." Meant to provide a strong visual behind a more standard food station, a chef in a shadowbox prepared appetizers as guests looked on.

Photo: Courtesy of Wolfgang Puck Catering
Yoga
Yoga

To promote health and wellness, Bonnaroo organizers expanded its yoga program in 2013, offering a variety of classes each day including vinyasa and meditative yoga.

Photo: Nadia Chaudhury/BizBash
Outside Lands
Outside Lands

The ninth annual Outside Lands music festival took place August 5 to 7 at Golden Gate Park in San Francisco. The Heineken House activation, created by Heineken and the Corso Agency, offered a digital graffiti wall with shareable photo experiences for consumers. Guests posed for a picture and then "tagged" the image with logos and stencils. Pictures could be sent via email, printed, or shared over social channels.

Photo: FilmMagic
Canadian Tire's 'Red Door to Rio'
Canadian Tire's 'Red Door to Rio'

Canadian Tire's "Red Door to Rio" activation enables real-time communications between Canada's Olympic athletes in Rio and their fans in the Toronto area. The activation, which debuted at the Canadian Broadcasting Centre on August 8, was produced by WonderMakr and features two doors made of Canadian pine.

Photo: Courtesy of Canadian Tire
A 2013 event partnership between jewelry and accessories brand Stella & Dot and liquor company Midori resulted in a 3-D press wall enlivened by emerald green colored objects—accessories from the line like sunglasses and necklaces, alongside the brightly colored bottles.
A 2013 event partnership between jewelry and accessories brand Stella & Dot and liquor company Midori resulted in a 3-D press wall enlivened by emerald green colored objects—accessories from the line like sunglasses and necklaces, alongside the brightly colored bottles.
Photo: Courtesy of Midori
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