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Innovative Events

September 15, 2015
The event is being held in a custom dome—known as the Sensorium—that's stationed on King Street West. The event was open to the public, and tickets quickly sold out. Each dinner holds 80 guests.
The event is being held in a custom dome—known as the Sensorium—that's stationed on King Street West. The event was open to the public, and tickets quickly sold out. Each dinner holds 80 guests.
Photo: Stella Artois
360-degree projections change throughout the evening and are designed to enhance certain elements of the courses that are being served.
360-degree projections change throughout the evening and are designed to enhance certain elements of the courses that are being served.
Photo: Stella Artois
The Stella Artois chalice, which inspired the event, is bathed in cinematic lights during the dinner.
The Stella Artois chalice, which inspired the event, is bathed in cinematic lights during the dinner.
Photo: Stella Artois
The first course of raw petite vegetables is planted in a plot of mushroom soil that runs down the tables. Servers dig out the vegetables with trowels. Chef Richie Farina created the menu.
The first course of raw petite vegetables is planted in a plot of mushroom soil that runs down the tables. Servers dig out the vegetables with trowels. Chef Richie Farina created the menu.
Photo: Stella Artois
A course called 'Sea Flavour' contains seared and dehydrated scallops, poached halibut, and young coconut puree. Dry ice with a briny scent accompanied the dish.
A course called "Sea Flavour" contains seared and dehydrated scallops, poached halibut, and young coconut puree. Dry ice with a briny scent accompanied the dish.
Photo: Stella Artois
The 'Hot Sounds' course includes vegetable broth paired with crispy rice noodles. During the course, a live drummer plays; speakers underneath each table cause the dishes to shake to the beat of the drums.
The "Hot Sounds" course includes vegetable broth paired with crispy rice noodles. During the course, a live drummer plays; speakers underneath each table cause the dishes to shake to the beat of the drums.
Photo: Stella Artois
The course called 'Nature's Textures' has a 'bird's nest' made out of braised beef and served with caramelized cauliflower puree, mushroom leaves, salsify branches, succulent greens, and cauliflower soil. The dish was served under a glass dome that held the aroma of a campfire.
The course called "Nature's Textures" has a "bird's nest" made out of braised beef and served with caramelized cauliflower puree, mushroom leaves, salsify branches, succulent greens, and cauliflower soil. The dish was served under a glass dome that held the aroma of a campfire.
Photo: Stella Artois
The final course, called 'Touch Light,' offered a modern take on s'mores. The dish put chocolate ganache and graham cracker bits inside of a marshmallow, and guests roasted their own desserts over open flames.
The final course, called "Touch Light," offered a modern take on s'mores. The dish put chocolate ganache and graham cracker bits inside of a marshmallow, and guests roasted their own desserts over open flames.
Photo: Stella Artois
Tim Hortons Breakfast & A Movie
Tim Hortons Breakfast & A Movie

Tim Hortons hosted a pajama party and movie screening for media and influencers on August 2 at the screening room at Thompson Toronto hotel. Guests were given branded robes to wear, while they indulged in the Canadian fast food company’s breakfast offerings and custom coffee cocktails served in Tim Hortons cups. The event was planned and executed by NKPR and the custom robes were designed by Plan-It Promotions.

Photo: Courtesy of Tim Hortons
After complaints about a lack of diversity at the inaugural BookCon in 2014, organizers worked with publishers to bring in a wide range of authors and panelists for the 2015 event.
After complaints about a lack of diversity at the inaugural BookCon in 2014, organizers worked with publishers to bring in a wide range of authors and panelists for the 2015 event.
Photo: Courtesy of BookCon
Latest in Home
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
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