Signs identified each represented region and its population.
Photo: Kat Goduco Photography
A logo gobo spelled out the Culinary Road Trip event concept, as well as the host and sponsor.
Photo: Kat Goduco Photography
Two signposts stood at the entrance to the main lobby and matched the playful identity of Target's Go International program.
Photo: Picture Group/Frank Micelotta
Road signs at the entrance not only established the theme of a road trip, but also gave guests directions to the various stations set up inside Cedar Lake for Old Navy's spring 2015 preview.
Photo: Courtesy of Old Navy
The decor in the City Break area included park benches on which clothing and accessories were displayed.
Photo: Courtesy of Old Navy
The "Lomo Wall," created with creative agency BBDO New York, consisted of 3,000 photos that were part of the American Red Cross's "Storytellers" advertising campaign.
Photo: Eddie Arrossi
To set the tone at the entrance to Openhouse Gallery, Zynga and MKG framed the entrance space with walls covered in playful graphics and the brand's red bulldog-shaped logo. One wall held statistics with playful footnotes, including "We can reach 1 out of 5 millennials, but we can't get them off your lawn."
Photo: Anna Sekula/BizBash
Zellers threw a farewell party produced by Candice & Alison in November as the Toronto retailer got ready to shutter all its stores after 61 years of business. A massive, four-sided bar was covered in enlarged newspaper clippings from 1951, the company's opening year.
Photo: Mauricio Calero
