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azul ideas

January 8, 2016
Blue: Peace, Trust, Dependability, Calm, Intelligence
Blue: Peace, Trust, Dependability, Calm, Intelligence

Blue lighting and sequined tablecloths made for a striking look at Ronald McDonald House Toronto’s holiday season gala in December 2012.

Photo: George Pimentel for Ronald McDonald House Toronto
The honoree dinner's dining tent at the Meridian House
The honoree dinner's dining tent at the Meridian House
Photo: Tony Brown/Imijination Photography for BizBash
The blue-hued bite was Parisienne potatoes topped with blue-dyed whitefish mousse and blue sea salt.
The blue-hued bite was Parisienne potatoes topped with blue-dyed whitefish mousse and blue sea salt.
Photo: Kyle Burton
To highlight the CMYK motif, the organizers created four distinct areas within the venue, each inspired by one hue. In the cyan vignette, blue tables, carpeting, shelves, flowers, props, and decals of HP's logo filled the space.
To highlight the CMYK motif, the organizers created four distinct areas within the venue, each inspired by one hue. In the cyan vignette, blue tables, carpeting, shelves, flowers, props, and decals of HP's logo filled the space.
Photo: Nilaya Sabnis
Bold graphics and a blue and white color scheme marked much of the decor inside Cipriani 42nd Street.
Bold graphics and a blue and white color scheme marked much of the decor inside Cipriani 42nd Street.
Photo: Alison Whittington for BizBash
2. San Francisco Museum of Modern Art's Modern Ball
2. San Francisco Museum of Modern Art's Modern Ball

#2 Benefit
San Francisco
The museum's biggest fund-raiser, which in 2012 raised $2.8 million for art education programs, is an elegantly design gala with highlights like chef Hubert Keller—as the event's DJ. The ball will take place off site next year while the museum is closed for ­expansion. Next: April 2014

Photo: Aengus McGriffin
The Washington National Opera Ball took over the ceremonial building at the Embassy of the Russian Federation in 2010. Event producer Sandi Hoffman of Sandi R. Hoffman Special Events transformed the lobby into a winter landscape with plush white carpets and white birch trees lining the hallway.
The Washington National Opera Ball took over the ceremonial building at the Embassy of the Russian Federation in 2010. Event producer Sandi Hoffman of Sandi R. Hoffman Special Events transformed the lobby into a winter landscape with plush white carpets and white birch trees lining the hallway.
Photo: Tony Brown/imijphoto.com for BizBash
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Photo: Jemal Countess of WireImage for TNT/TBS
Recording Academy's "Grammy Celebration" Official After-Party
Recording Academy's 'Grammy Celebration' Official After-Party

A striking visual centerpiece of the event was a huge illuminated gramophone, not unlike the Grammy award statuette itself.

Photo: Courtesy of the Recording Academy®/Sean Twomey/2me Studios © 2014
Russell Harris Event Group produced a winter wonderland-themed party for Fox in 2010. The designers covered the patio at Los Angeles's Villa Sorriso in blue carpeting and hung LED tubes in the trees, creating an effect that simulated falling snow.
Russell Harris Event Group produced a winter wonderland-themed party for Fox in 2010. The designers covered the patio at Los Angeles's Villa Sorriso in blue carpeting and hung LED tubes in the trees, creating an effect that simulated falling snow.
Photo: Dan Scott/American Image Gallery
Guests sat at a large one-piece table for the dinner and award presentation.
Guests sat at a large one-piece table for the dinner and award presentation.
Photo: Roger Dong for BizBash
IWC Schaffhausen
IWC Schaffhausen

Known for creating the show's most visually stimulating booths, IWC Schaffhausen chose a water-theme setup this year, which celebrated its Aquatimer collection and was inspired by the Galapagos Islands, both above and beneath the water. Meant to evoke the feeling of diving into a wave, replica hammerhead sharks hung from the ceiling, surrounding a central chandelier comprising 2,400 individually strung Plexi "bubbles" that hung nearly 30 feet down. Two cross projectors cast deep sea images both vertically and horizontally onto two large curved screens, while a circular bar in the middle of the space housed an information desk and a bar that served cocktails and even caviar.

Photo: Courtesy of IWC Schaffhausen
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Photo: Mark Thiessen/National Geographic
Projected imagery included a pine forest and snowflakes.
Projected imagery included a pine forest and snowflakes.
Photo: Courtesy of Firefly LA
For Toronto marketing company Capital C's annual holiday party in 2011, Apex Sound & Light projected 3-D mapped images of falling snow onto the venue's windows. Silver furniture added to the ice theme.
For Toronto marketing company Capital C's annual holiday party in 2011, Apex Sound & Light projected 3-D mapped images of falling snow onto the venue's windows. Silver furniture added to the ice theme.
Photo: Emma McIntyre for BizBash
For the opening dinner, blue-hued lighting tinted the Fontaine Ballroom, where tables featured white-and-blue geometric tablecloths. White floral arrangements sat atop illuminated white blocks on some tables, while others had silver candelabras with tall, white candles. Two Ten Footwear Foundation sponsored the dinner and Kenneth Cole spoke about “The Business of Looking Good, Doing Good, and Feeling Good.”
For the opening dinner, blue-hued lighting tinted the Fontaine Ballroom, where tables featured white-and-blue geometric tablecloths. White floral arrangements sat atop illuminated white blocks on some tables, while others had silver candelabras with tall, white candles. Two Ten Footwear Foundation sponsored the dinner and Kenneth Cole spoke about “The Business of Looking Good, Doing Good, and Feeling Good.”
Photo: Sonja Garnitschnig
Designed to feel like being inside a Bombay Sapphire bottle, the lounge was awash in blue lighting with white lounge seating and lush floral arrangements on the bar. The lounge also had a live Twitter feed displayed on the wall.
Designed to feel like being inside a Bombay Sapphire bottle, the lounge was awash in blue lighting with white lounge seating and lush floral arrangements on the bar. The lounge also had a live Twitter feed displayed on the wall.
Photo: Richard Patterson for Bombay Sapphire
Futuristic models offered masquerade masks to guests at the entrance.
Futuristic models offered masquerade masks to guests at the entrance.
Photo: World Red Eye
Ribbons of video at the TNT/TBS upfront, designed by Mike Rhoads, started on the sides of the stage and twisted into the floor, where stars from the different series came out to speak with guests.
Ribbons of video at the TNT/TBS upfront, designed by Mike Rhoads, started on the sides of the stage and twisted into the floor, where stars from the different series came out to speak with guests.
Photo: WireImage.com
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Earlier this month in New York, Jose Cuervo set up a pop-up experiential promotion made from repurposed aircraft parts. The lounge, known as the Rolling Stone Tour Plane Experience, was one segment of a broader campaign for the brand, inspired by the Rolling Stones' rowdy 1972 tour. The tour plane, featuring the band’s unmistakable logo, was the inspiration for the Air Hollywood installation.
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