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January 13, 2016
The tour, which features a custom-built house atop a red truck branded with Bacardi's bat logo, kicked off on October 31 in Philadelphia.
The tour, which features a custom-built house atop a red truck branded with Bacardi's bat logo, kicked off on October 31 in Philadelphia.
Photo: Monica Schipper/Getty Images for Bacardi
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Last month, Nike's Jordan Brand and streetwear brand Union Los Angeles worked with Team Epiphany to host Late Night with Union, a live event taping that celebrated 40 years of sneaker culture through fun nods to old-school talk shows.
Sports
How This Retro Talk Show-Style Event Celebrated 40 Years of Sneaker Culture
Château St. Gerlach | Maastricht, Netherlands
Global
10 New International Venues for 2025 Meetings and Events
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Industry Insiders
SPYSCAPE's Planner Showcase Is March 20: Secure Your Spot!
Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
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For Nike's World Cup viewing party in 2010, Relevent set up a large video screen in the middle of New York's meatpacking district. Designed to look like a soccer field, the ground was covered with Astroturf.
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Sports
How This Retro Talk Show-Style Event Celebrated 40 Years of Sneaker Culture
During All-Star Weekend, Nike's Jordan Brand and streetwear brand Union Los Angeles teamed up for a Late Night-inspired VIP experience—a fun nod to a memorable Michael Jordan appearance from the 1980s.
Last month, Nike's Jordan Brand and streetwear brand Union Los Angeles worked with Team Epiphany to host Late Night with Union, a live event taping that celebrated 40 years of sneaker culture through fun nods to old-school talk shows.
Global
10 New International Venues for 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened worldwide.
Château St. Gerlach | Maastricht, Netherlands
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SPYSCAPE's Planner Showcase Is March 20: Secure Your Spot!
DJ, photo experiences, partner showcase, and a keynote on Detecting Deception!
Request to attend today!
Florals
11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show
The nation’s largest horticultural event returned with the theme "Gardens of Tomorrow."
Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
Global
What's New in Event Venues: Unique Wellness Initiatives, New Sustainability Tools, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Looking for a fun event moment near some of Atlanta's most popular venues? Following a $2.5 million renovation, the Georgia World Congress Center Authority (GWCCA) has reopened the popular Fountain of Rings landmark at Centennial Olympic Park. Daily shows, which kicked off this week, see water spray to heights of over 15 feet, along with more than 250 new LED ring lights offering 360-degree illumination in vibrant colors and patterns, and a sophisticated fog system with over 200 individual fog emitters—all synchronized to a curated playlist of songs from artists with ties to Georgia. In addition to Centennial Olympic Park, GWCCA’s campus includes the Georgia World Congress Center, the Mercedes-Benz Stadium, and Signia by Hilton Atlanta.
Trade Shows
15 Attention-Grabbing Booths From Natural Products Expo West 2025
From plenty of product launches to a giant inflatable butt, this year’s trade show featured eye-catching showcases from new and established brands in the consumer packaged goods space.
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Experiential Marketing, Activations & Sponsorships
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What's New in Event Venues: Unique Wellness Initiatives, New Sustainability Tools, and More
Phoenix / Scottsdale
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Programming & Entertainment
How a Tragic Loss Led to This Groundbreaking Event Safety Initiative
The inaugural Showstop Procedure training and certification takes place in Houston this month in honor of Madison Dubiski, who was 23 when she was killed at the Astroworld Festival in 2021.
Since 1996, more than 175 people have lost their lives at U.S. concerts, with over 722 deaths reported globally due to event-related crowd incidents. According to the Pink Bows Foundation, 82% of these were caused by preventable hazards.
Event Production & Fabrication
How This Podcasting Fest Turned Up the Volume on Attendance, Content, and Star Power
The founder of On Air Fest shares how the event is turning podcast popularity into a sought-after experience for more hosts, listeners, and sponsors.
On Air Fest 2025 took place Feb. 19-21 across four venues in Brooklyn. Here, Seth Meyers' session on risk-taking doubled as a live taping of his hit podcast, Family Trips with the Meyers Brothers.
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Return on Relationships: Measuring What Really Matters at Events
In today’s world, authentic relationships drive real impact. Return on Relationships (ROR) prioritizes engagement, loyalty, and meaningful interactions that outlast any sales figure.
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Boston
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Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Boston.
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Experiential Marketing, Activations & Sponsorships
Top 5 Ways Event Profs Measure the Success of Pop-Up Activations
From social media engagement to dwell time, here are some of the key KPIs they track.
In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.
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