MAXIM

A projection in the style of the Hollywood sign announced the Maxim Hot 100 party.

Live flowers and Astroturf decorated a 90-foot-long arrivals area.

A dance floor spanned the far end of the party space. Jermaine Dupri and Adam 12 served as DJs.

Logos for Maxim and sponsor Harley-Davidson branded a basketball half court.

Flowers and hedging backed a bar from sponsor Absolut.

The party took over the B-Tank area at the Studios at Paramount.

Guests raced toy boats in a man-made pond, custom created for the event.

A sandbox complete with swing set and carousel decorated one part of the party space, and sponsors' logos rose from the box like sand castles.

Magazines, containing considerable skin, decked tabletops.

A stationary Harley was available for guests to try out.