Share Your Event Marketing Insights to Win an Apple Watch
Share Your Event Marketing Insights to Win a Series 10 Apple Watch

MAXIM

January 22, 2016
A projection in the style of the Hollywood sign announced the Maxim Hot 100 party.
A projection in the style of the Hollywood sign announced the Maxim Hot 100 party.
Photo: Mark Davis/Visionary Group
Live flowers and Astroturf decorated a 90-foot-long arrivals area.
Live flowers and Astroturf decorated a 90-foot-long arrivals area.
Photo: Mark Davis/Visionary Group
A dance floor spanned the far end of the party space. Jermaine Dupri and Adam 12 served as DJs.
A dance floor spanned the far end of the party space. Jermaine Dupri and Adam 12 served as DJs.
Photo: Mark Davis/Visionary Group
Logos for Maxim and sponsor Harley-Davidson branded a basketball half court.
Logos for Maxim and sponsor Harley-Davidson branded a basketball half court.
Photo: Mark Davis/Visionary Group
Flowers and hedging backed a bar from sponsor Absolut.
Flowers and hedging backed a bar from sponsor Absolut.
Photo: Mark Davis/Visionary Group
The party took over the B-Tank area at the Studios at Paramount.
The party took over the B-Tank area at the Studios at Paramount.
Photo: Mark Davis/Visionary Group
Guests raced toy boats in a man-made pond, custom created for the event.
Guests raced toy boats in a man-made pond, custom created for the event.
Photo: Mark Davis/Visionary Group
A sandbox complete with swing set and carousel decorated one part of the party space, and sponsors' logos rose from the box like sand castles.
A sandbox complete with swing set and carousel decorated one part of the party space, and sponsors' logos rose from the box like sand castles.
Photo: Mark Davis/Visionary Group
Magazines, containing considerable skin, decked tabletops.
Magazines, containing considerable skin, decked tabletops.
Photo: Mark Davis/Visionary Group
A stationary Harley was available for guests to try out.
A stationary Harley was available for guests to try out.
Photo: Mark Davis/Visionary Group
Latest in Home
Last month, Nike's Jordan Brand and streetwear brand Union Los Angeles worked with Team Epiphany to host Late Night with Union, a live event taping that celebrated 40 years of sneaker culture through fun nods to old-school talk shows.
Sports
How This Retro Talk Show-Style Event Celebrated 40 Years of Sneaker Culture
Château St. Gerlach | Maastricht, Netherlands
Global
10 New International Venues for 2025 Meetings and Events
Request to attend today!
Industry Insiders
SPYSCAPE's Planner Showcase Is March 20: Secure Your Spot!
Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
Florals
11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show
Related Stories
For the first time in more than 50 years, the N.F.L. Draft was not held at Radio City Music Hall in New York. Instead, the first three rounds of this year's draft took place at the Auditorium Theatre in downtown Chicago.
Home
NFL / Super Bowl
A televised tie-in put the Turbo promotion on the Today show, with hosts Matt Lauer, Savannah Guthrie, Natalie Morales, and Willie Geist competing with the film's star, Ryan Reynolds. To engage the public, the organizers encouraged fans on social media to tweet their favorite to win using the hashtags #TurboMatt, #TurboSavannah, #TurboRyan, #TurboNatalie, and #TurboWillie.
Home
Animated Movies
Wine on Demand
Home
Decorating Ideas
N.F.L. Replica Chocolate Footballs
Home
Super bowl
More in Home
Sports
How This Retro Talk Show-Style Event Celebrated 40 Years of Sneaker Culture
During All-Star Weekend, Nike's Jordan Brand and streetwear brand Union Los Angeles teamed up for a Late Night-inspired VIP experience—a fun nod to a memorable Michael Jordan appearance from the 1980s.
Last month, Nike's Jordan Brand and streetwear brand Union Los Angeles worked with Team Epiphany to host Late Night with Union, a live event taping that celebrated 40 years of sneaker culture through fun nods to old-school talk shows.
Global
10 New International Venues for 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened worldwide.
Château St. Gerlach | Maastricht, Netherlands
Sponsored
SPYSCAPE's Planner Showcase Is March 20: Secure Your Spot!
DJ, photo experiences, partner showcase, and a keynote on Detecting Deception!
Request to attend today!
Florals
11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show
The nation’s largest horticultural event returned with the theme "Gardens of Tomorrow."
Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
Global
What's New in Event Venues: Unique Wellness Initiatives, New Sustainability Tools, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Looking for a fun event moment near some of Atlanta's most popular venues? Following a $2.5 million renovation, the Georgia World Congress Center Authority (GWCCA) has reopened the popular Fountain of Rings landmark at Centennial Olympic Park. Daily shows, which kicked off this week, see water spray to heights of over 15 feet, along with more than 250 new LED ring lights offering 360-degree illumination in vibrant colors and patterns, and a sophisticated fog system with over 200 individual fog emitters—all synchronized to a curated playlist of songs from artists with ties to Georgia. In addition to Centennial Olympic Park, GWCCA’s campus includes the Georgia World Congress Center, the Mercedes-Benz Stadium, and Signia by Hilton Atlanta.
Trade Shows
15 Attention-Grabbing Booths From Natural Products Expo West 2025
From plenty of product launches to a giant inflatable butt, this year’s trade show featured eye-catching showcases from new and established brands in the consumer packaged goods space.
Mary’s Gone Crackers
Most Popular
Trade Shows
15 Attention-Grabbing Booths From Natural Products Expo West 2025
Experiential Marketing, Activations & Sponsorships
Top 5 Ways Event Profs Measure the Success of Pop-Up Activations
Programming & Entertainment
How a Tragic Loss Led to This Groundbreaking Event Safety Initiative
Event Design & Decor
Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week
Gifts & Swag
What's Working Now in Event Swag?
Global
What's New in Event Venues: Unique Wellness Initiatives, New Sustainability Tools, and More
Phoenix / Scottsdale
9 New Venues in Phoenix/Scottsdale for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Phoenix/Scottsdale.
Hotel Valley Ho
Programming & Entertainment
How a Tragic Loss Led to This Groundbreaking Event Safety Initiative
The inaugural Showstop Procedure training and certification takes place in Houston this month in honor of Madison Dubiski, who was 23 when she was killed at the Astroworld Festival in 2021.
Since 1996, more than 175 people have lost their lives at U.S. concerts, with over 722 deaths reported globally due to event-related crowd incidents. According to the Pink Bows Foundation, 82% of these were caused by preventable hazards.
Event Production & Fabrication
How This Podcasting Fest Turned Up the Volume on Attendance, Content, and Star Power
The founder of On Air Fest shares how the event is turning podcast popularity into a sought-after experience for more hosts, listeners, and sponsors.
On Air Fest 2025 took place Feb. 19-21 across four venues in Brooklyn. Here, Seth Meyers' session on risk-taking doubled as a live taping of his hit podcast, Family Trips with the Meyers Brothers.
Sponsored
Return on Relationships: Measuring What Really Matters at Events
In today’s world, authentic relationships drive real impact. Return on Relationships (ROR) prioritizes engagement, loyalty, and meaningful interactions that outlast any sales figure.
Ror Header Img
Boston
11 New Venues in Boston for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Boston.
One Kenmore Rooftop
Experiential Marketing, Activations & Sponsorships
Top 5 Ways Event Profs Measure the Success of Pop-Up Activations
From social media engagement to dwell time, here are some of the key KPIs they track.
In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.
Page 1 of 290
Next Page