G3 Pro LaunchJanuary 25, 2016Guests played "life-size Jenga" using huge game pieces stamped with the name of the vodka brand.Photo: Michael Simon/StarTraksPhoto.comLatest in HomeBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New LevelOpinion & ExpertsTop Trending Stories on BizBash: June 2025Experiential Marketing, Activations & SponsorshipsCannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of CreativitySportsFanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second YearRelated StoriesHomeTkeHomeTechHomeZogSports - Team BuildingHomeGames and Tournaments