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January 26, 2016
Absolut Pop-Up World Of Opportunity
Absolut Pop-Up World Of Opportunity

As part of an advertising campaign centered on the phrase “In an Absolut World: Opportunities Always Pop Up,” Absolut Vodka commissioned artist Justin Broadbent to create an art installation in the Toronto Transit Commission's abandoned Lower Bay station in 2009. The end result was an art exhibit by day and a party space by night, with themed subway cars. The "Love" subway car, filled with gerbera daisies and oversize paper flowers, included a love-letter vending machine.

Photo: Gary Beechey for BizBash
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Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
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