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promo ideas

January 26, 2016
N.F.L. Replica Chocolate Footballs
N.F.L. Replica Chocolate Footballs

For a Super Bowl-theme centerpiece idea, Phillips Chocolates in Boston is offering N.F.L. replica chocolate footballs. The two-pound replicas are made of milk chocolate and white chocolate and come wrapped in cellophane tied with a ribbon in a team color of choice.

Photo: Courtesy of Phillips Chocolates
IHOP's "All You Can Eat Pancakes" Portraits
IHOP's 'All You Can Eat Pancakes' Portraits

To celebrate the return of its "All You Can Eat Pancakes" promotion on January 11, IHOP asked people to tweet photos to @IHOP using the #Panuary hashtag. Pancake artist Nathan Shields of Saipancakes then rendered the images in pancake batter. Shields created more than 70 pancake portraits of people and pets, working from IHOP’s social media headquarters in Princeton, New Jersey.

Photo: Courtesy of IHOP
Greater Palm Springs Ice Block Activation
Greater Palm Springs Ice Block Activation

To celebrate the launch of JetBlue's direct flights from New York to Palm Springs, California, the Greater Palm Springs Convention & Visitors Bureau partnered with the airline on January 7 to give New Yorkers warm-weather-related prizes including an airline ticket—which were sealed in ice blocks. Passersby in Washington Square Park and the Flatiron district's pedestrian plaza were encouraged to use whatever they had to break the ice blocks, which were designed by Ignited and built by Apple Ice.

Photo: Courtesy of Greater Palm Springs Convention & Visitors Bureau
Livestream's Movi
Livestream's Movi

Livestream, the company behind live online events for brands including Tesla and the N.B.A., has created Movi, a 2.5-inch device that lets users record and edit in real time between nine virtual high-definition cameras. The camera links with an iOS app for real-time recording, editing, and streaming from events, and is available for preorder for delivery in April.

Photo: Courtesy of Livestream
Cheese-Stuffed Dates
Cheese-Stuffed Dates

For a Super Bowl-theme appetizer, A Joy Wallace Catering in Miami serves football-shaped dates stuffed with three cheeses. The dates are topped with truffle crumble.

Photo: Courtesy of A Joy Wallace Catering
Cajun Shrimp
Cajun Shrimp

New York-based catering company Elegant Affairs offers Super Bowl-appropriate Cajun shrimp bites, served with mango red pepper salsa in edible spoons.

Photo: Jared Van Pak
Dinosaur Bar-B-Que's Pigskin Package
Dinosaur Bar-B-Que's Pigskin Package

Dinosaur Bar-B-Que offers the Pigskin package, which includes three racks of barbecue ribs and enough food for as many as 10 guests. The eatery has locations in cities including New York and Chicago.

Photo: Brent Herrig
Target Galactic Experience Fan Event
Target Galactic Experience Fan Event

Target hosted its Star Wars consumer event on December 12 and 13 at L.A. Live. The event featured four domes with interactive experiences, including the Use the Force dome, where visitors donned a Jedi robe and could move a ball through an obstacle course with an iPad-connected headband.

Photo: Jason Kempin/Getty Images for Target
Target Galactic Experience Fan Event
Target Galactic Experience Fan Event

At an origami-building station, guests could make their own Star Wars ornaments with the help of master origami folder Chris Alexander.

Photo: Jason Kempin/Getty Images for Target
Target Galactic Experience Fan Event
Target Galactic Experience Fan Event

A Target bull's-eye logo that framed neat rows of action figures made for a popular photo backdrop.

Photo: Jason Kempin/Getty Images for Target
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