To market its newest spirit to millennials, whiskey brand the Macallan hosted a virtual tasting on March 4 via Twitter and Instagram. The brand created eight Instagram accounts—one for each cask used in its new Edition No. 1 whiskey—and then linked to each one with tags.
SummitSync is a new iOS and Android app focused on networking. Users log in with their LinkedIn account, select the conferences they will attend, and then anonymously swipe right (interested) or left (not interested) when profiles of other attendees appear. When a mutual connection is made, the two users can message each other in the app to schedule a meeting. Planners can configure the app to ensure that only registered attendees can use the system. They can also sell ads in the app and keep the revenue. SummitSync integrates with email, calendar tools, and customer relationship management systems. In the next few months, an update will allow organizers to add event agendas and floor plans to the app.
