The Game of Thrones activation returned to SXSW Interactive for a third year from March 11 to 13. In addition to photo ops with set props and costume displays, the event allowed guests to have their faces appear in the "Hall of Faces"—a promotional element for the fantasy series' upcoming sixth season and part of a major storyline in the previous season. Visitors could take their photos on a tablet app, which then rendered the images and displayed them on a giant digital version of the hall.