Free Virtual Event: From Budget to Brilliance.

Join us on Dec. 7 for a virtual event that will explore the perfect balance between creativity and financial feasibility.

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March 29, 2016

Warby Parker's "Citizen's Circus" at SXSW

Warby Parker's 'Citizen's Circus' at SXSW

Following a recent promotion in Miami during Art Basel and a holiday pop-up in New York, hipster eyewear company Warby Parker hit Austin with an experiential stunt dubbed the "Citizen's Circus." On the grounds of the French Legation Museum, the online retailer recreated a 1920s-style carnival where festival-goers could take in music, entertainment, and shop for glasses inside a candy-striped yurt.

Photo: Ruvan Wijesooriya

Signage outside the domes invited passersby to step inside to try the app.

Signage outside the domes invited passersby to step inside to try the app.

Photo: Courtesy of Talkspace

Women lined up outside Benefit's PrimpMobile near Madison Square Park in New York's Flatiron district for free brow services and makeup touch-ups.

Women lined up outside Benefit's PrimpMobile near Madison Square Park in New York's Flatiron district for free brow services and makeup touch-ups.

Photo: Patrick McLeod

'We leaned into the idea of being 'at the end of the world' in several areas of the event with large-scale projections of Icelandic environments and custom-built windows revealing the locale,' said Hardaway.

See FX's Tech-Forward Twist on the Standard Murder Mystery Dinner Party

This year's theme was 'dare to grow,' meant to honor 'the risk-takers, mavericks, and pioneers that have gotten the industry to where it is and where it's going,' said Jess Tyler, MJBiz's chief revenue and experience officer.

How the Largest B2B Cannabis Event Keeps On, Well, Growing

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The Future of Event Personalization!

An interactive custom snow globe includes the backdrop of the Empire State Building. Yvonne Najor, vice president of Tao Group Hospitality, conceptualized the pop-up, in collaboration with Design House Decor.

24 Holiday Happenings Heating Up the Season

Programming & Entertainment

See FX's Tech-Forward Twist on the Standard Murder Mystery Dinner Party

To celebrate its buzzy new series A Murder at the End of the World, FX used projection mapping, RFID tech, costumed actors, and surprise-and-delight moments to immerse guests in the show's unique setting.

'We leaned into the idea of being 'at the end of the world' in several areas of the event with large-scale projections of Icelandic environments and custom-built windows revealing the locale,' said Hardaway.

How the Largest B2B Cannabis Event Keeps On, Well, Growing

MJBizCon returned for its 12th year Nov. 28 to Dec. 1, bringing tens of thousands of cannabis professionals to the Las Vegas Convention Center.

This year's theme was 'dare to grow,' meant to honor 'the risk-takers, mavericks, and pioneers that have gotten the industry to where it is and where it's going,' said Jess Tyler, MJBiz's chief revenue and experience officer.

The Future of Event Personalization!

Harnessing AI for attendee engagement and creating personalized events.

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Experiential Marketing, Activations & Sponsorships

24 Holiday Happenings Heating Up the Season

These festive pop-ups, parties, and events from across the U.S. and Canada are making this time of year merry and bright.

An interactive custom snow globe includes the backdrop of the Empire State Building. Yvonne Najor, vice president of Tao Group Hospitality, conceptualized the pop-up, in collaboration with Design House Decor.

Guest Column: How to Shape Corporate Events with Cutting-Edge Experiential Marketing

By embracing these trends, corporate event producers can craft unforgettable experiences that resonate with their audiences.

To create a more bespoke experience, Entire Productions' annual event in 2024 will come with a much smaller guest list. Last year, the event had 1,200 attendees. This year, it'll cap at 500.

How the NBA's Players Association Builds Fan Community with Its Annual Mobile Tour

Now in its third year, NBPA's mobile bus activation is all about giving back, getting fans closer to their favorite players, and supporting local businesses.

The high-tech bus featured glass windows on one side (pictured) and digital screens on the other. When the bus wasn't officially activating, the windows had pull-down shades that weren't completely opaque, so passersby could 'sort of see what was in there and build that anticipation,' Wright said.

24 Holiday Happenings Heating Up the Season

This Event's Eye-Catching Decor Celebrated the "Wonder and Magic" of Its Desert Setting

How Will Climate Change Affect the Global Meeting and Event Space?

How the NBA's Players Association Builds Fan Community with Its Annual Mobile Tour

See FX's Tech-Forward Twist on the Standard Murder Mystery Dinner Party

Event Tech Check: New Tools for Event Management, Booking, Gift-Giving, and More

Event Tech & Tools

Event Tech Check: New Tools for Event Management, Booking, Gift-Giving, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

Bulleit Frontier Whiskey debuted the Bulleit Limitless Lounge on Nov. 7. The multisensory, immersive bar in Downtown LA blends art, design, cocktails, music, and projection mapping technology to create a physical space where the walls, furniture, and floors change from one scene to another while guests enjoy their drinks. Bulleit partnered with the immersive media artists at Optical Animal to create four designs centered on nature, art, music, and imagination; the music theme (pictured), for example, begins as a single bouncing thread that wraps the room, reacting to the sounds of artist Bronze Whale’s track “Good Enough.” As the track builds, the room transforms into a colorful variety of audio visualizations that react to the music.

Lighting Up the Game

How drone light shows are revolutionizing fan experiences for professional sports.

The 2023 BNP Paribas Open's drone light show.

How Will Climate Change Affect the Global Meeting and Event Space?

With more extreme weather events like heat waves and hurricanes occurring, destinations may experience some shifts in group gathering trends.

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Event Design & Decor

This Event's Eye-Catching Decor Celebrated the "Wonder and Magic" of Its Desert Setting

For a sales-winner reception in Southern California, DMC Access created a desert oasis-inspired reception with lush greenery, eye-catching mirrored elements, and unique entertainment acts.

A mirrored entrance moment immediately set the tone for the desert oasis-inspired gathering.

5 New Venues in East Canada for Fall 2023 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in East Canada.

Warwick Le Crystal – Montréal

Formula 1 Las Vegas Grand Prix: Behind the Scenes of the Race's Biggest Events

See how brands like American Express, Red Bull, Hilton, and T-Mobile marked the occasion in Sin City.

Formula 1 Heineken Silver Las Vegas Grand Prix Track

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